Prowly

SEPTEMBER 18, 2024

DOWNLOAD THE FULL REPORT FOR FREE #1 The rise of the ROI-driven PR model PR professionals are facing increasing pressure to demonstrate value, with 48% struggling to prove the effectiveness of their work in 2024—up from 41% in 2022. In 2022, only 6% of respondents said this was important, but by 2024, that number has risen to 22%.

Measurement 104

Measurement Tools Data Pitching 104

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And that includes the vehicle technology and advanced mobility segment of the annual show.

Automotive 88

Automotive Mobile Software Technology 88

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. AI will bring benefits and risks.

Trends 179

Trends Publicity Survey Privacy 179

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. Determining what’s truly innovating on AI in 2024 and what is leveraging this new trend to break through.

Trends 78

Trends Healthcare Technology Consumer 78

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution. Highlighting innovation CES 2024 is a platform for innovation.

How To 78

How To Analysis Resources Trends 78

5W PR

MARCH 7, 2024

At iGaming NEXT 2024, industry leaders convened to discuss the latest developments and chart the course for the future. Customer Acquisition: One of the standout discussions at iGaming NEXT 2024 centered on the escalating costs of customer acquisition facing operators. Reach out to brainstorm your next campaign.

Trends 78

Trends Technology Customer Service Analytics 78

5W PR

FEBRUARY 29, 2024

The Kitchen & Bath Industry Show (KBIS) is renowned for setting the stage for the latest innovations and trends in home design and technology. This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention.

Trends 78

Trends Technology Consumer Resources 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs.

Pitching 96

Pitching Print Measurement Report 96

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. Traditional Craft A notable trend this year was the resurgence of traditional craft techniques.

Creativity 78

Creativity Technology Print Trends 78

Sword and the Script

MAY 21, 2024

of budgets in 2024, up from 54.9% You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help. First, this same survey shows that CMOs have cut back on technology procurement. To be clear, I’m an advocate of technology and experimentation; there are solid AI use cases.

Agency 108

Agency Survey B2B Media 108

5W PR

MAY 17, 2024

The RSA 2024 conference, one of the premier events in the cybersecurity industry, was overwhelmingly centered around the topic of artificial intelligence (AI). From AI-powered threat detection systems to automated response protocols, the technology is being harnessed to improve the speed and effectiveness of cybersecurity defenses.

Conference 78

Conference System Training Technology 78

5W PR

FEBRUARY 1, 2024

At CES 2024, the latest in pet tech was unveiled, changing how people care for their pets. This technology is transforming the way people interact with and care for their animal friends. CES 2024 showcased a plethora of tech-infused gadgets designed to keep furry friends happy and entertained.

Industry 78

Industry Mobile Healthcare System 78

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. SXSW 2024 provided attendees with a glimpse into the future of technology, marketing, and leadership.

Leadership 78

Leadership Conference Marketing Community 78

5W PR

OCTOBER 22, 2024

As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty. AI as the Ultimate Assistant, Not the Replacement While on the topic of AI, a major takeaway from conversations throughout Adweek was the role this technology plays in the industry.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

JANUARY 3, 2024

These events serve as hubs of innovation, networking , and education, where attendees can connect with industry leaders, stay abreast of the latest trends and technologies, and gain valuable insights into the future of retail. Lastly, the inaugural Shoptalk Fall conference in Chicago in 2024 adds another dimension to this dynamic series.

Retail 78

Retail Conference Trends Technology 78

Sword and the Script

DECEMBER 17, 2024

channels in 2024 The term omnichannel might be an insufficient description: B2B marketing manages an average of 10.2 channels in 2024 thats double what it managed eight years ago in 2016 according to a survey with 4,000 respondents by McKinsey. If theres one marketing statistic that could sum up all of 2024, this one would be it.

B2B 78

B2B Marketing Communications Survey 78

ImPRessions - Crenshaw Communications

MAY 31, 2024

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. Laura Minskere advises agencies to invest a set amount of time, e.g. 6-8 hours per month, for digital training.

Trends 203

Trends How To Ethics Reputation 203

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MAY 13, 2024

Last week, 5WPR’s Gaming and Gambling team attended SBC Summit North America 2024, and one thing is clear: the U.S. The Rise of Gamification and Technology A key takeaway from the summit is the emphasis on gamification and technological innovation. iGaming market is at a crossroads. iGaming market.

Big Data 78

Big Data Technology Industry Data 78

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. Look for increased adoption of cryptocurrency and blockchain technology in niche markets. Value-driven purchasing The economic environment will remain a key driver of consumer tren͏ds.

Consumer 78

Consumer Ethics Trends Mobile 78

Wadds Inc.

NOVEMBER 23, 2024

In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ). Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. Industry surveys tell the story of the wholesale adoption of AI.

Corporate 111

Corporate Publicity Communications Enterprise 111

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. And it’s not like hosting your own technology showcase for media at your own venue. it will be making at the show … yes, right now.

Automotive 77

Automotive Mobile Technology Resources 77

Bianchi Biz Blog

OCTOBER 28, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates.

Marketing 102

Marketing Crisis Local International 102

5W PR

JANUARY 3, 2024

Interactive and immersive PR Incorporate technology to create virtual experiences. The post Navigating the Evolving Beauty PR Landscape in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online.

Product Launch 78

Product Launch Community Consumer Interviews 78

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

by 2024. . The increase has in turn sparked new innovations in the technology. We’ve also seen an increase in solution and agency partners as well. In fact, it was reported that CTV ad spending is expected to increase to 40% by the end of this year, totaling over $14.4B, with it being forecasted to reach $29.5B

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

by 2024. . The increase has in turn sparked new innovations in the technology. We’ve also seen an increase in solution and agency partners as well. In fact, it was reported that CTV ad spending is expected to increase to 40% by the end of this year, totaling over $14.4B, with it being forecasted to reach $29.5B

Trends 170

Trends Advertising Advertising Video 170

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 121

Technology Policies Government Community 121

Contently - Strategy

SEPTEMBER 30, 2024

Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 106

Social Media Privacy Branding Brand 106

Sword and the Script

DECEMBER 3, 2024

We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. In January of 2024, I spent some time with the company and published a product briefing on Propel that’s worth reading if you’ve shortlisted the company. 1” of 2024, according to reporting by Bloomberg.

Software 155

Software Measurement B2B Training 155

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most important international events in South Korea March: Summit for Democracy The third Summit for Democracy is scheduled to take place in March 2024 in Seoul.

YouTube 96

YouTube Marketing Local Chemicals 96

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 112

Blogging Software B2B Survey 112

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations. Top social media channels in Hong Kong* Facebook : 78.8%

Marketing 93

Marketing Local Crisis Management International 93