Sword and the Script

OCTOBER 22, 2024

If I have to pick out the blurry fire hydrants in a captcha to download your content marketing ebook and give my contact info to your demand marketing team, I think you're misunderstanding the direction in which demand goes. — Scott Brinker (@chiefmartec) October 10, 2024 Should you gate your content or not?

Study 123

Study B2B eBook Marketing 123

Buzzstream

AUGUST 28, 2024

Since I’ve only used this tool for social monitoring and content ideation, I figured I’d consult some of the experts to learn what they said. I spoke with Alex Fiske, Senior Content Marketing Manager, at marketing agency, Aira about using BuzzSumo as a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day.

Google 71

Google SEO Tools Pitching 71

Contently - Strategy

JULY 30, 2024

The 2024 Edelman Trust Barometer has the ominous tagline, “Innovation in Peril.” On an optimistic note, trust in podcasts and user-generated content is on the rise. In a “did not have that on my 2024 bingo card” moment, Reddit is actually reporting record levels of trust. Written content.

Branding 59

Branding Brand Reddit SEO 59

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. 2) Content marketing (not “marketing content” ).

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Contently - Strategy

OCTOBER 23, 2024

The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a content marketing strategy. Marketers who devalue this stage or fail to invest in its maturation may be missing out on opportunities to further enhance relationships with potential customers.

B2B 52

B2B How To Case Study System 52

Cision

OCTOBER 4, 2017

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

AUGUST 7, 2024

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. For content strategists across industries, SEO can attract potential customers—whether consumers or businesses—to your website. After a while, it hits page one in the SERP.

SEO 75

SEO Google Engineering Web 75

Contently - Strategy

MAY 11, 2024

Here’s what to know in 2024. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. How to Write Content for Local SEO The first step is to create content that’s locally relevant. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. You survived January. Get in touch with us today to find out how we could support you with your Public Relations.

Marketing 62

Marketing Film Creativity B2C 62

Landis PR

JULY 29, 2024

At Landis, we leverage over three decades of expertise to navigate this unique market landscape, offering insights and strategies that help businesses thrive amidst intense competition. In this week’s blog, we are featured in Public Relations Global Network ‘s Faces and Markets of PRGN. s premier convention center.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Now is the time to plan for 2024. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

DECEMBER 20, 2023

Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building. One common technique is content creation and promotion, where you create high-quality, valuable content and promote it to attract backlinks back to your site.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building. One common technique is content creation and promotion, where you create high-quality, valuable content and promote it to attract backlinks back to your site.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building. One common technique is content creation and promotion, where you create high-quality, valuable content and promote it to attract backlinks back to your site.

Tools 62

Tools SEO Analysis Google 62

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

AUGUST 13, 2024

Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. An easy way to get started with podcasting is to transform your better text-based marketing material into audio.

Creativity 98

Creativity B2B Examples Marketing 98

Contently - Strategy

OCTOBER 15, 2024

How can targeted advertising be used for content marketing? Targeted advertising can be a powerful tool to maximize the impact and reach of your content marketing strategy. Essentially, content marketing provides the substance, while targeted advertising ensures the substance reaches the right audience.

Advertising 95

Advertising Advertising Privacy Data 95

Konnect Agency

JUNE 20, 2024

One powerful tool in the marketing arsenal is affiliate marketing. In this blog, we’ll explore what affiliate marketing is, its benefits for brands, ways to leverage it effectively and examples of brands doing it right. What is Affiliate Marketing?

Marketing 52

Marketing Engineering Enterprise Advertising 52

Bianchi Biz Blog

JUNE 14, 2023

We at Bianchi Public Relations, a trusted name and hyper-focused specialist in the auto supplier sector for more than 30 years industry, recognize that sometimes clients need a broader range of synergistic content marketing services than we have offered. a full-service integrated marketing communications firm.

Mobile 73

Mobile Automotive Branding Brand 73

Contently - Strategy

AUGUST 8, 2024

Spotify’s Wrapped feature, which delivers a personalized breakdown of users’ listening trends from the year, still holds the top spot when it comes to most engaging year-in-review content — so much so that many of us, jokingly or not, are already anticipating what our 2024 Wrapped is going to look like in the middle of the summer.

How To 52

How To Data Trends Software 52

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Content Authenticity Statement: 90% of this blog article was generated by me, a human. These insights form the foundation for our infographic – a must-see for any PR pro!

Media 103

Media Radio Print Newspapers 103

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. Positional is now live!

International 118

International Internal Insurance Insurance 118

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 98

Leadership Video B2C Interviews 98

Contently - Strategy

APRIL 9, 2024

Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. That compelling blog post you wrote now doubles as an attention-grabbing video. On the other hand, avoid repurposing content that has a short life.

eBook 52

eBook Video YouTube Blogging 52

Buzzstream

JUNE 5, 2024

Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. It’s an advertisement for Signs.com.

Digital PR 62

Digital PR Examples Strategy Survey 62