Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 103

Trends Consumer B2C Strategy 103

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In many ways the fundamentals of good communication, messaging and branding remain the same. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group.

Trends 122

Trends Communications Conference Leadership 122

Agility PR Solutions

JANUARY 3, 2024

AI is making business leaders’ productivity dreams come true, but it’s also creating even loftier CX expectations—and brands need to stay aware of trending issues as they develop throughout this critical year of CX refinement.

Trends 109

Trends Consumer Branding Brand 109

Contently - Strategy

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image. However, the U.S.

Social Media 105

Social Media Privacy Branding Brand 105

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

Agility PR Solutions

FEBRUARY 7, 2024

Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. Consumers use them for digital purchasing, as well as in-store for product research.

Trends 109

Trends Mobile Marketing Consumer 109

Agility PR Solutions

JANUARY 21, 2024

Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core (..)

Government 117

Government Analysis Reputation Media 117

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. In 2024, whither Pride? In 2024, Pride is more relevant than ever. I hope not: We all need Pride now more than ever. But the question is valid.

Government 209

Government Employee Insurance Insurance 209

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 132

Survey Social Media Consumer Media 132

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170

Retail Branding Brand Advertising 170

Agility PR Solutions

FEBRUARY 22, 2024

Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough.

Privacy 113

Privacy Data Consumer Company 113

Burrelles Fresh Ideas

MARCH 19, 2024

As we stride through 2024 toward Spring Break and the Summer travel season, a new era of exploration and innovation is unfolding, reshaping the landscape of travel experiences and hospitality services. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year.

Travel 92

Travel Trends Tourism Transportation 92

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

5W PR

JULY 1, 2024

Inclusive of 60+ exhibiting beauty brands, best-in-class suppliers exhibit, and a panel series where leading professional beauty entrepreneurs share key learnings in launching, growing, scaling brands, the event was a melting pot of creativity and ingenuity, showcasing the latest and greatest in the beauty world.

Trends 88

Trends Report Trade Shows Consumer 88

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Buzzstream

SEPTEMBER 3, 2024

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. For more information, visit www.buzzstream.com.

Pitching 126

Pitching How To Digital PR Data 126

5W PR

OCTOBER 22, 2024

By boosting native content, brands can maximize their reach while keeping messaging authentic. From micro to mega influencers, creators help brands tap into niche audiences with genuine, impactful messages. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

PRSay

OCTOBER 17, 2024

For today’s consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman’s Trust Barometer. Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR.

Energy 74

Energy Consumer Social Media Leadership 74

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Over half of Gen Z consumers are over the age of 18.

Consumer 85

Consumer Social Media Education Advertising 85

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution.

How To 78

How To Analysis Resources Trends 78

5W PR

JULY 3, 2024

The Summer Fancy Foods Show 2024 was a vibrant display of innovation, tradition, and conscious consumerism. Brands showcased sustainable and visually appealing designs, particularly in the snack and plant-based sectors. Brands showcased sustainable and visually appealing designs, particularly in the snack and plant-based sectors.

Trends 78

Trends Retail Trade Shows Ethics 78

Agility PR Solutions

DECEMBER 19, 2023

Disruption dominated the business world in 2023, with AI shaking operations and process management to its core, and with macroeconomic conditions and consumer sentiment still in constant flux, 2024 will be a continued period of confusing signals and disruptive forces.

Retail 113

Retail Branding Brand Financial 113

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. The post 5WPR Shares Insights from Possible Miami 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

5W PR

OCTOBER 24, 2024

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The minimalist approach to makeup and hair care has gained traction as consumers prioritize healthy, glowing skin and effortlessly styled hair.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

PRSay

OCTOBER 16, 2024

In her dynamic General Session today at ICON 2024 in Anaheim, Calif. Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. These generations grew up in a global, connected world, and they expect the brands they support to align with their values.

Technology 109

Technology Trends Banking Newspapers 109

PRSay

NOVEMBER 13, 2024

Following her session, she talked with PRsay about building and maintaining a positive brand identity, enhancing trust and credibility with Disney’s large-scale audience, and navigating crises in an ever-evolving landscape. And we know that whatever is internal is external, so we [in effect] have 35,000 brand ambassadors.

Branding 68

Branding Brand Internal International 68

5W PR

FEBRUARY 29, 2024

This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention. This trend underscores a growing consumer appetite for seamlessly integrated tech in domestic spaces, emphasizing convenience, efficiency, and an elevated living experience.

Trends 78

Trends Technology Consumer Resources 78

Inbound PR

APRIL 29, 2024

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology. What's Happening With Brand Loyalty in EMEA?

Crisis 62

Crisis Consumer Branding Brand 62

Critical Mention

JANUARY 29, 2021

billion by 2024. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. billion in 2019 to USD 22.3 Influencer Type.

Branding 135

Branding Brand How To Radio 135

Sword and the Script

DECEMBER 17, 2024

Read more: Brand marketing PLUS demand marketing beats brand VERSUS demand 3. Read more: Brand marketing PLUS demand marketing beats brand VERSUS demand 3. channels in 2024 The term omnichannel might be an insufficient description: B2B marketing manages an average of 10.2 That alone will 10X your marketing.

B2B 92

B2B Marketing Communications Survey 92

Institute for Public Relations

JULY 13, 2024

The Edelman Trust Center examined how and why consumers trust brands and how those brands can benefit from increased trust. An online survey of 15,000 respondents was conducted in 15 countries from April 13–24, 2024. 60% of respondents “buy, choose, or avoid” brands based on politics.

Consumer 52

Consumer Branding Brand Survey 52

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

The Hoyt Organization

JANUARY 25, 2024

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. They will also have a harder time building brand awareness and establishing customer loyalty.

Strategy 93

Strategy Branding Brand SEO 93

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Community Consumer Interviews 78