Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Visual Content Impacts Your Performance. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). Featured Snippets & Knowledge Panels Nearly 60% of Google searches end without a click in 2024.

SEO 246

SEO Engineering Google YouTube 246

Sword and the Script

AUGUST 13, 2024

In a space that’s long been accused of sounding similar, a little creative flare inherently will set one brand apart in a sea of sameness. This is because creative brands are memorable brands and “memorable brands capture 90% of sales due to strong pre-purchase awareness.” Ads made $$. Why grasshopper? “A

Creativity 103

Creativity B2B Examples Marketing 103

Buzzstream

SEPTEMBER 3, 2024

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. For more information, visit www.buzzstream.com.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

FEBRUARY 13, 2025

Canadian News Publishers Status: Pending / Ongoing Date of Lawsuit: November 2024 In November 2024, a coalition of Canadian news outlets , including The Canadian Press , TorStar , The Globe and Mail , PostMedia , and CBC/Radio-Canada , filed a lawsuit against OpenAI. But, AIs role in search and PR is still uncertain.

SEO 62

SEO Journalism Radio Google 62

The Hoyt Organization

JANUARY 8, 2024

Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

Consumer 89

Consumer Social Media Education Advertising 89

Critical Mention

JANUARY 29, 2021

According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion by 2024. Their content should be relevant for their audience to take note of. Engagement.

Branding 135

Branding Brand How To Radio 135

Contently - Strategy

JULY 30, 2024

This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind. It’s the kind of word-of-mouth advocacy brands often spend years trying to achieve. Which got me thinking: Why are some content formats seen as more or less trustworthy than others?

Branding 86

Branding Brand Reddit SEO 86

Prohibition

FEBRUARY 18, 2025

This trend has become a significant driver in the market, with adults now accounting for nearly 30% of toy sales in the UK. The UK’s toy market faced a 3.7% decline in sales in 2024, totalling 3.4 Strategies that we recommend considering include: Expanding brand offering specifically for adults.

Marketing 62

Marketing Fashion Policies Consumer 62

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. The most in-demand marketing skills.

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

AUGUST 21, 2024

In 2024, it appears that late-day engagement is where the action is. What works for one brand might not work for another, so tailor your strategy to your unique audience. High-quality, engaging content that resonates with your audience will always triumph over simply posting at the “right” time.

Social Media 69

Social Media Media Real Estate Analysis 69

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. Alright, our journey is over, and you’re safe and sound now back in good old 2024. Yes, it is.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

JUNE 6, 2024

Recently, almost immediately after voicing my desire to find a new pair of climbing pants aloud, I started seeing Instagram ads for a popular brand. The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. And as you may have guessed, they are now the best pair I’ve ever owned.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Contently - Strategy

JUNE 25, 2024

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Bianchi Biz Blog

JUNE 14, 2023

We at Bianchi Public Relations, a trusted name and hyper-focused specialist in the auto supplier sector for more than 30 years industry, recognize that sometimes clients need a broader range of synergistic content marketing services than we have offered. a full-service integrated marketing communications firm.

Mobile 74

Mobile Automotive Branding Brand 74

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. The Australian Open.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Marketing Design Trends You Need to Know About 1. Image by Burger King 2.

Trends 52

Trends Marketing Strategy Brand 52

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

PRSay

NOVEMBER 15, 2019

12, Disney+ officially launched with more than 7,500 TV episodes, 500 movies and the promise of loads of content, bringing the entertainment giant to the forefront of the streaming world. Estimates showed that Disney+ could attract 82 million by 2024. That’s why, at MediaSource , we put our content team at the center of our plans.

Analytics 160

Analytics Television Banking Data 160

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Branding 83

Branding Brand Marketing Ethics 83

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. 2) Content marketing (not “marketing content” ).

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Buzzstream

MAY 15, 2024

It was a client-first, intentional, content-driven approach that drove results. In our conversation, we discuss strategies that work (or not) and how you should think about your link building in 2024. These days, a lot of those are paid placements just because that’s how the market has gone. Is that how you use the term?

Google 71

Google SEO Pitching Tools 71

Buzzstream

APRIL 16, 2025

Find sub-niches that spark media interest rather than trying to force a brand narrative. Use the Preply at a party test: if your brand wouldnt “talk about it” authoritatively in real life, dont pitch it. I think a lot of the the link-building efforts and content marketing in general were looking at that link velocity.

Digital PR 62

Digital PR SEO Agency Infographics 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. What is Guest Blogging?

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

AUGUST 28, 2024

Since I’ve only used this tool for social monitoring and content ideation, I figured I’d consult some of the experts to learn what they said. I spoke with Alex Fiske, Senior Content Marketing Manager, at marketing agency, Aira about using BuzzSumo as a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Prohibition

DECEMBER 12, 2023

It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on. LinkedIn dabble with AI Between now and April 2024, LinkedIn is releasing a range of new features with a focus on AI integration.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style.

Tools 62

Tools Blogging Pitching Google 62

Prohibition

NOVEMBER 14, 2023

YouTube Music gets a push It was recently announced that Google Podcasts are being discontinued in 2024, transitioning their podcasts onto YouTube music with a goal to make this a prime podcast destination for both creators and listeners. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media YouTube B2C 62

Contently - Strategy

JULY 23, 2024

Not only has the company reportedly scraped its own subsidiary YouTube’s content to build its generative AI engine, Gemini—a controversial move for numerous reasons—but the company has also raced to integrate AI features directly into its core search engine product.

Strategy 68

Strategy SEO Google Engineering 68

Contently - Strategy

MAY 11, 2024

Here’s what to know in 2024. Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services. Don’t forget to amplify their content on your own website, blog, and social accounts. Is Local Search Important for SEO?

Local 85

Local SEO Strategy How To 85

Buzzstream

MARCH 5, 2025

When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. Purchasing the credit unlocks the graphic, which you can then edit, add your branding, and work into a campaign. Many brands have used Twitter/X data for their digital PR campaigns.

Digital PR 62

Digital PR Pitching Study Google 62

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media.

Marketing 62

Marketing Film Creativity B2C 62