Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.

Corporate 115

Corporate Trends Communications Ethics 115

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

MAY 31, 2024

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

PRSay

JULY 12, 2024

PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024.

Trends 179

Trends Publicity Survey Privacy 179

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

PRSay

DECEMBER 20, 2023

PRSA is now accepting entries for the 2024 Anvil Awards. When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. Find details here.

Publicity 179

Publicity Case Study Ethics Study 179

Solo PR Pro

FEBRUARY 13, 2024

Below are a few tips that will help you keep the streak of great clients going in 2024! Poor or evasive communication, especially about fees and expectations, is another warning sign. Establish good communication Maintaining clear and consistent communication is vital to ensure that good clients do not become bad.

Financial 82

Financial Banking Ethics Small Business 82

The Hoyt Organization

JANUARY 8, 2024

Gen Z demands a different PR communications approach than previous generations. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 87

Consumer Social Media Education Advertising 87

Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. She is a Fellow of both the CIPR and PRCA.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. One key factor gaining traction in 2024 is the increasing focus on authentic brand representation.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024?

Blogging 144

Blogging Software B2B Survey 144

5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Beauty brands need to integrate sustainability into their narratives, and PR plays a crucial role in communicating these efforts in an effective way to an audience.

Product Launch 78

Product Launch Interviews Community Consumer 78

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140

Wadds Inc.

AUGUST 13, 2024

Progress for black practitioners working in communications and public relations in the UK has been limited since 2020 according to a report published by the UK Black Comms Network. The management science supporting diversity in corporate communications and public relations teams was established in the 1990s. This isn’t a black problem.

Publicity 98

Publicity Ethics Training Corporate 98

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Improve your PR campaigns with Prowly!

Examples 104

Examples How To Product Launch Print 104

Maxim Behar

JANUARY 16, 2024

Maxim Behar , globally recognized PR expert, will present his latest book "The Power Of Trust" in the beginning of 2024. The book presents global ethical practices in the PR industry. The co-author is Christina Forsgård who is an Ethical Chair of the global PR organization ICCO.

Ethics 59

Ethics Education Groups Industry 59

PRSay

JANUARY 11, 2024

PRSA is now accepting entries for the 2024 Anvil Awards. While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. Always include your communications plan. Here are the 2024 deadlines: Early: Jan. Find details here. 18 Regular: Feb.

Nonprofit 97

Nonprofit Case Study Guidelines Ethics 97

Scott Public Relations

JULY 13, 2023

These reverberations are also reshaping the global operating environment of PR and comms firms as well as clients’ communication needs. Media relations, strategic communication and content production are in particularly high demand in 2023. Communication cannot work in isolation but must be woven into the very fabric of business.

Ethics 52

Ethics Survey Insurance Insurance 52

Konnect Agency

JANUARY 4, 2024

2024 will be the year of Winners in a High Stakes business environment. Welcome to 2024: The Year of “A” Players In every area of life, whether it’s the corporate world, sports, entrepreneurship, upcoming Summer Olympics, hospitality, etc. An Unwavering Work Ethic. Maybe it’s been the challenges of the year past?

Ethics 52

Ethics Sports Agency Consumer 52

Sword and the Script

OCTOBER 15, 2024

The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry.

Report 142

Report Marketing Analysis Tools 142

Wadds Inc.

MAY 14, 2024

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. The next two years are going to be tough.

Corporate 52

Corporate Communications Crisis Policies 52

Contently - Strategy

SEPTEMBER 11, 2024

2024 Visual Marketing Design Trends You Need to Know About 1. Familiar imagery acts as a bridge between the past and present, not solely for nostalgia’s sake but to communicate universality, durability, and trust. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Marketing Strategy Brand 52

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 156

Employee Software Survey Report 156

Bianchi Biz Blog

AUGUST 3, 2023

Defining the scope of permitted use and outlining guidelines should align with the approach taken for other company-provided IT tools and communication platforms. Others may want to allow the use of AI tools to draft documents, content and communication. This policy is effective as of [Date].

Automotive 77

Automotive Policies Employee Corporate 77

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Source: Code of PR Ethics? ). Politics complicated PR and business communications.

Survey 183

Survey Marketing B2B Study 183

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

PR in High Definition

AUGUST 28, 2024

This shift in strategy is more in line with worldwide patterns, as illustrated by the European Union’s AI Act that came into force in August 2024. The post UK poised for new AI regulation: what to expect appeared first on Firefly Communications. The EU Act is the first ever legal framework on AI worldwide.

Government 62

Government Ethics System Training 62

Maxim Behar

AUGUST 11, 2024

Meet an iconic personality, Maxim Behar , the CEO and Chairman of M3 Communications Group, Inc. He is an author, public speaker, lecturer, active diplomat, President, Fellow of the Public Relations and Communications Association, and more. For all those 30 years, I and my team have turned M3 Communications Group, Inc.

Leadership 64

Leadership Industry Crisis Management Groups 64

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. a full-service integrated marketing communications firm. Our discussions only reinforced my admiration for Roop & Co.’s

Mobile 74

Mobile Automotive Brand Branding 74

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Social media has become an inseparable part of daily communication between people and businesses. Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively.

Social Media 93

Social Media Media Video SEO 93

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52

Maxim Behar

JANUARY 21, 2024

A couple of years ago, at one of the Davos Communications Forums, the title of my presentation was “PR Man Never Grows Old…”. 2024 will be a demanding and extremely interesting year in public communications. Finally – the biggest challenge in the PR business in 2024 will be people’s management. What's next, then?

Ethics 59

Ethics Course Social Media Conference 59

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Landis PR

SEPTEMBER 3, 2024

Looking ahead, the forecasted rates of charitable giving for 2024 and 2025 suggest a cautious optimism tempered by economic realities. in 2024 and 3.9% This shift goes beyond ethics, focusing on aligning business practices with the values of both the community and the global society. They can’t do it alone.

Community 52

Community Nonprofit Corporate Financial 52

Maxim Behar

JUNE 12, 2024

How do we communicate, what do we say, and what do we understand? Knowing what to say at the right moment and how to create the moment – that's what we'll talk about today with a master of words, a skilled communicator, and a person who can build a world in which we feel good. Is there a formula for successful communication?

Ethics 69

Ethics Social Media Travel Writing 69