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A marketing and PR superpower [not another lesson from the election]

Sword and the Script

— Frank Strong (@Frank_Strong) November 9, 2024 We know the electorate is polarized, but it’s getting more polarized every day. When we get down to the fundamentals of psychology around marketing and PR for technology products and SaaS software isn’t different politics. I've been there too. I see tons of lessons.

Marketing 217
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Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025

Bianchi Biz Blog

CES 2025 – the largest in-person independently audited tech event in the world – continues to grow and is tracking to beat the 2024 version of the show in attendance, media representatives and exhibitors. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show.

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The AI reality gap in corporate communications and public relations

Wadds Inc.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ). Bias is also an issue.

Corporate 111
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211
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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. To change this, 2024 will bring a new focus on more meaningful CSR efforts that align with a brand’s purpose and value.

Trends 187
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We’re Proud To Be Named to Inc.’s 2024 Best in Business List

Notified

This recognition celebrates our commitment to transforming communications technology.

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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176