PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.

Trends 186

Trends Video B2C Measurement 186

Agility PR Solutions

JUNE 9, 2024

Put the two […] The post Most Patriotic Brands in America: 2024 is littered with partisan politics in a divisive election season, but 4 of 5 consumers agree that patriotism is important appeared first on Agility PR Solutions.

Consumer 163

Consumer Brand Branding Communications 163

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211

Writing Communications Marketing B2B 211

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 178

B2C Strategy Retail Analysis 178

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo.

Social Media 105

Social Media Privacy Brand Branding 105

Bianchi Biz Blog

OCTOBER 28, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. million users TikTok : 74.14

Marketing 101

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PRSay

OCTOBER 21, 2024

For the closing General Session of ICON 2024 in Anaheim, Calif., So, I’m glad we were able to have this conversation.” [ Jim Cowsert/Grapevine Photo ] The post ICON 2024 Recap: A Panel on ‘Strengthening Trust in a World of Disinformation’ first appeared on PRsay.

Crisis Management 60

Crisis Management Crisis Crisis Communications Storytelling 60

Agility PR Solutions

OCTOBER 31, 2024

With changing consumer expectations, technological advancements, and a growing focus on sustainability, the role of travel PR has never been more critical. In 2024, travel PR professionals must embrace innovation and flexibility to stay ahead of the curve.

Travel 105

Travel Technology Consumer Industry 105

PRSay

NOVEMBER 13, 2024

How do you protect and promote such a storied brand like Disneyland and the Disney legacy while also keeping it fresh and relevant for today’s consumers? I always say we’re blessed with an abundance of riches. We have so many wonderful stories to tell.

Brand 67

Brand Branding Internal International 67

Bianchi Biz Blog

OCTOBER 17, 2024

CES 2025 – the largest in-person independently audited tech event in the world – continues to grow and is tracking to beat the 2024 version of the show in attendance, media representatives and exhibitors. billion To see the CES 2024 audited data, click here. For registration info, click here. Some 372 ( as of Sept.

Technology 96

Technology Automotive Mobile Software 96

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored.

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Trends Communications Conference Leadership 139

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 175

Survey Social Media Consumer Media 175

Sword and the Script

JANUARY 21, 2025

pic.twitter.com/ImQtmiYRXn Frank Strong (@Frank_Strong) August 2, 2024 The survey did not provide a sample quantity. I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Source: PRSA/SmartBrief survey 7/31/24.

Google 156

Google Course Survey YouTube 156

Agility PR Solutions

FEBRUARY 28, 2024

What’s on the table in 2024 for the ever-evolving food and nutrition space? New research from Today’s Dietitian and Pollock Communications offers a glimpse into the shifting landscape of what we eat and why, as consumers increasingly prioritize both their well-being and their wallets.

Survey 100

Survey Trends Consumer Industry 100

Agility PR Solutions

SEPTEMBER 9, 2024

Among myriad determinants, ever-evolving—and ever-escalating—consumer expectations are the key drivers of loyalty, and meeting them has never been more difficult, according to the 2024 Brand Loyalty Leaders List from loyalty and engagement research firm Brand Keys, which […] The post As brand loyalty becomes more elusive, consumer expectations (..)

Consumer 100

Consumer Brand Branding Meeting 100

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. billion by 2024. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information.

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

SEPTEMBER 10, 2024

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Share your […] The post 2024 media relations: Here’s how it’s done—10 key strategies appeared first on Agility PR Solutions.

Media Relations 110

Media Relations Strategy Media Instagram 110

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 100

Automotive Mobile Government Technology 100

Sword and the Script

AUGUST 27, 2024

A recent piece by Jay Mandel in Martech – Marketers must adapt to a changing world – gets after this a bit: “Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust.”

B2B 103

B2B Company Software LinkedIn 103

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. TikTok could well surpass Snapchat in 2024.

Marketing 90

Marketing Pinterest Radio Instagram 90

Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways.

Consumer 100

Consumer Retail Brand Branding 100

Agility PR Solutions

JANUARY 3, 2024

New research from experience management firm Qualtrics uncovers some key shifts on the horizon that are poised to widen the […] The post Top CX trends to expect in 2024: New research uncovers 4 important shifts that will define the consumer experience this year appeared first on Agility PR Solutions.

Trends 105

Trends Consumer Brand Branding 105

Agility PR Solutions

MARCH 7, 2024

With an ever-growing multitude of channels, marketing strategies and transaction options—not to mention competitors—many B2C companies might think that the odds are stacked […] The post 2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions appeared first on Agility PR Solutions. (..)

Trends 100

Trends Consumer B2C Strategy 100

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 111

Automotive Technology Transportation Trade Shows 111

Agility PR Solutions

JANUARY 17, 2024

As 2024 kicks into gear, we at Horowitz are concentrating on the shifts in entertainment, media, and technology that will most certainly impact consumer attitudes and behaviors in the next 12 months.

Technology 105

Technology Trends Media Consumer 105

Agility PR Solutions

NOVEMBER 13, 2024

Email marketing continues to be a cornerstone of digital marketing, evolving rapidly to meet the demands of consumers in a fast-paced digital world. With over 4 billion email users globally, the potential reach and impact of email marketing are immense.

Strategy 105

Strategy Marketing Meeting Consumer 105

Agility PR Solutions

SEPTEMBER 30, 2024

Did you know that many consumers believe AI will change how they interact with companies in the next two years? The technologies involved in this approach range from machine learning algorithms to natural […] The post 10 ways to enhance your customer experience with AI in 2024 and beyond appeared first on Agility PR Solutions.

Technology 105

Technology Consumer Company Trends 105

Bianchi Biz Blog

JANUARY 16, 2025

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. This means its stories often appear in numerous papers.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. In 2024, whither Pride? In 2024, Pride is more relevant than ever. I hope not: We all need Pride now more than ever. But the question is valid.

Government 209

Government Employee Insurance Insurance 209

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Bianchi Biz Blog

JANUARY 9, 2025

Monitor the Things that Matter: Be a voracious consumer of news and content from all types of media impacting your industry. Keep up on breaking news as well as the bigger picture, analytical coverage.

Trends 84

Trends Analytics Reputation Pitching 84

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

SEPTEMBER 3, 2024

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.

Pitching 126

Pitching How To Digital PR Data 126

Agility PR Solutions

FEBRUARY 7, 2024

Consumers use them for digital purchasing, as well as in-store for product research. New research from mobile-industry growth acceleration platform Liftoff examines the app landscape in 2024, and how app marketing professionals are responding to today’s challenges.

Trends 105

Trends Mobile Marketing Consumer 105

Agility PR Solutions

JANUARY 21, 2024

Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core (..)

Government 114

Government Analysis Reputation Media 114

Agility PR Solutions

DECEMBER 4, 2023

These predictions underscore […] The post Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer appeared first on Agility PR Solutions.

Trends 110

Trends Analysis Consumer Company 110