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E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections. Charting through 2024, several main trends are altering how people approach online shopping.
Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.
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With an ever-growing multitude of channels, marketing strategies and transaction options—not to mention competitors—many B2C companies might think that the odds are stacked […] The post 2024consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions appeared first on Agility PR Solutions. (..)
Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.
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Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?
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As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.
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As we stride through 2024 toward Spring Break and the Summer travel season, a new era of exploration and innovation is unfolding, reshaping the landscape of travel experiences and hospitality services. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year.
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Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience.
The firm’s 2024 Travel Trends report, based on insights from a large-scale survey of over 345,000 US-based consumers, […] The post 2024 travel trends: Potential getaway plans, dream destinations, ideal travel budgets, and more uncovered in new large-scale research appeared first on Agility PR Solutions.
The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.
These predictions underscore […] The post Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer appeared first on Agility PR Solutions.
According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.
CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And the 2024 version of the event, scheduled for Jan. CES 2024 POISED FOR GROWTH “CES 2024 is growing!
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Consumers have an amplified interest in science-backed, clinically tested, safe & effective solutions for skin. As clinically backed skincare brands continue to evolve and expand their offerings, it’s important to know how to keep your consumer “at your shelf,” especially when certain SKUs are discontinued. SOURCES: [link] [link].
However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. If you’d like more insight on how to succeed with PR at CES 2024, email us at bianchipr@bianchipr.com.
The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. In 2024, smart connected home products will take care of it for you. One of the darlings?
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As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution. Highlighting innovation CES 2024 is a platform for innovation.
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