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Top E-Commerce Trends Shaping Online Shopping in 2024

Ronn Torossian

E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections. Charting through 2024, several main trends are altering how people approach online shopping.

Trends 195
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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187
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2024 state of B2C customer acquisition: Most successful strategies and key challenges

Agility PR Solutions

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 181
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Most Patriotic Brands in America: 2024 is littered with partisan politics in a divisive election season, but 4 of 5 consumers agree that patriotism is important

Agility PR Solutions

Put the two […] The post Most Patriotic Brands in America: 2024 is littered with partisan politics in a divisive election season, but 4 of 5 consumers agree that patriotism is important appeared first on Agility PR Solutions.

Consumer 167
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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New PR industry survey reveals top nutrition trends for consumers in 2024

Agility PR Solutions

What’s on the table in 2024 for the ever-evolving food and nutrition space? New research from Today’s Dietitian and Pollock Communications offers a glimpse into the shifting landscape of what we eat and why, as consumers increasingly prioritize both their well-being and their wallets.

Survey 103
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 189