How to Pitch Journalists in 2024 (According to Journalists)
Buzzstream
SEPTEMBER 3, 2024
According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.
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