5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

PRSay

DECEMBER 20, 2023

PRSA is now accepting entries for the 2024 Anvil Awards. Judging award entries is time-consuming, but your reward is seeing, recognizing and rewarding excellence in PR and communications. He presently serves as ethics chair for PRSA’s North Carolina Chapter. Find details here.

Publicity 179

Publicity Case Study Ethics Study 179

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Community Consumer Interviews 78

PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Some 1,561 U.S.

Local 139

Local Newspapers Journalism Radio 139

Konnect Agency

JANUARY 4, 2024

2024 will be the year of Winners in a High Stakes business environment. Not to mention we have an election on the horizon that is likely to shift consumer perceptions, affect ad spends and increase the overall battle for attention spans. An Unwavering Work Ethic. So instead of that, I’ve chosen an entire prediction. We live it.

Ethics 52

Ethics Sports Agency Consumer 52

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. TikTok could well surpass Snapchat in 2024.

Marketing 90

Marketing Pinterest Radio Instagram 90

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Contently - Strategy

MAY 13, 2024

But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Their goal is to hit 100% by the end of 2024.

Content Marketing 106

Content Marketing Privacy Marketing Google 106

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. This continuity can create a lasting impact on consumers’ perceptions of a brand.

Brand 83

Brand Branding Marketing Ethics 83

PR in High Definition

AUGUST 28, 2024

So, what are some things that can businesses and consumers can likely expect? This shift in strategy is more in line with worldwide patterns, as illustrated by the European Union’s AI Act that came into force in August 2024. The EU Act is the first ever legal framework on AI worldwide.

Government 62

Government Ethics System Training 62

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Source: Code of PR Ethics? ). B2B prospects consume 11 or more pieces of vendor content. Some 13% say they consumed 20 or more pieces of content, while another 13% consumed 50 or more pieces of content. Are PR pros truthful?

Survey 173

Survey Marketing B2B Study 173

Prohibition

DECEMBER 3, 2024

Once youve hit the sweet spot like Dr Martens Vegan Boots being included in The Evening Standards Ultimate sustainable gift guide for Christmas 2024 – this boosts the guides trustworthiness and reinforces the brands message, making consumers more likely to engage with the product.

SEO 62

SEO Ethics Engineering Strategy 62

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Blogger outreach itself is not spam when done correctly (and ethically). That’s why building a tool kit is essential. Is Blogger Outreach Spam?

Tools 71

Tools Blogging Pitching Google 71

Prohibition

SEPTEMBER 11, 2024

With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and messaging to consumers more so than ever, it’s almost impossible to avoid ads and promotions when online. However, a new trend has emerged on TikTok — “ de-influencing.”

Strategy 62

Strategy Viral Brand Branding 62

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Blogger outreach itself is not spam when done correctly (and ethically). That’s why building a tool kit is essential. Is Blogger Outreach Spam?

Tools 62

Tools Blogging Pitching Google 62

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Landis PR

SEPTEMBER 3, 2024

Looking ahead, the forecasted rates of charitable giving for 2024 and 2025 suggest a cautious optimism tempered by economic realities. in 2024 and 3.9% Consumers and employees alike are more inclined to support companies that genuinely commit to social and environmental causes.

Community 52

Community Nonprofit Corporate Financial 52

Contently - Strategy

SEPTEMBER 11, 2024

2024 Visual Marketing Design Trends You Need to Know About 1. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design. By projecting confidence and thoughtfulness, this approach often resonates with consumers on a deeper level.

Trends 52

Trends Marketing Strategy Brand 52

Doctor Spin

JANUARY 16, 2024

2024, January 13). Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” 2024, January 13). 2024, January 13). 2024, January 13).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Contently - Strategy

MARCH 25, 2024

2024 Visual Trends Marketers Need to Know About 1. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design. By projecting confidence and thoughtfulness, this approach often resonates with consumers on a deeper level.

Trends 52

Trends Strategy Marketing Brand 52

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

Communications 40

Communications Marketing Technology Data 40

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. Finding websites and publications and then identifying journalists can be time-consuming. Why It’s So Important to Pitch Relevant Journalists in 2024 We are in very interesting times.

Digital PR 62

Digital PR Report How To Pitching 62

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. For communicators, there are urgent questions.

Brand 145

Brand Branding Nonprofit Government 145

Contently - Strategy

OCTOBER 15, 2024

Ethical concerns Let’s be honest — data collection is creepy. The collection and use of personal data for targeted advertising raises privacy concerns among consumers. According to Imperva’s 2024 Bad Bot Report , “almost 50% of internet traffic comes from non-human sources.

Advertising 74

Advertising Advertising Privacy Data 74

Sword and the Script

OCTOBER 15, 2024

The report was first published in September 2024 and is titled “Edelman’s 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust.” no vaporware); data quality; ethics; “explainability” of the tool or system; and financial viability of the vendor.

Report 141

Report Marketing Analysis Tools 141