ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

billion by 2024. Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

PR for Anyone

JULY 27, 2024

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention.

Media 130

Media Pitching Local Training 130

Cision

OCTOBER 4, 2017

Given the abundance of content, it’s amazing to think there are more articles being published by fewer journalists. By 2024, the Bureau of Labor Statistics expects to see about a 10 percent decline in the number of working journalists. Visual Content Impacts Your Performance. Create more visual content. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

SEPTEMBER 4, 2024

We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond. It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Buzzstream

SEPTEMBER 3, 2024

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

JULY 1, 2024

Guest Posting is the Most Popular Link Building Tactic in 2024 There is somewhat conflicting data about tactics. In the screenshot below, you’ll see that Authority Hacker found that guest posting, followed by link exchanges, and creating content were the top link building tactics used today. What does it mean for you?

SEO 118

SEO Study Google Data 118

The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). Featured Snippets & Knowledge Panels Nearly 60% of Google searches end without a click in 2024.

SEO 246

SEO Engineering Google YouTube 246

Buzzstream

FEBRUARY 13, 2025

Canadian News Publishers Status: Pending / Ongoing Date of Lawsuit: November 2024 In November 2024, a coalition of Canadian news outlets , including The Canadian Press , TorStar , The Globe and Mail , PostMedia , and CBC/Radio-Canada , filed a lawsuit against OpenAI.

SEO 62

SEO Journalism Radio Google 62

The Hoyt Organization

JANUARY 8, 2024

Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Final Thoughts In 2024, brands that embrace Gen Z – a rapidly growing customer base – will be successful.

Consumer 85

Consumer Social Media Education Advertising 85

Sword and the Script

AUGUST 13, 2024

Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. Today there isn’t a marketer in B2B that isn’t familiar with HubSpot. Ads made $$.

Creativity 103

Creativity B2B Examples Marketing 103

Buzzstream

FEBRUARY 17, 2025

As you can see, my guest posting site slowly started to gain traffic in mid-April 2024. However, this metric gets a little less reliable if there are a lot of other content marketing and SEO initiatives going on at once. Although they may feel dated, many markets still rely heavily on radio and print. What Does it Impact?

Digital PR 112

Digital PR Report Google Radio 112

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. Alright, our journey is over, and you’re safe and sound now back in good old 2024. Yes, it is.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Prohibition

FEBRUARY 18, 2025

This trend has become a significant driver in the market, with adults now accounting for nearly 30% of toy sales in the UK. The UK’s toy market faced a 3.7% decline in sales in 2024, totalling 3.4 This downturn is likely due to broader economic challenges and the ongoing cost of living crisis affecting households.

Marketing 62

Marketing Fashion Policies Consumer 62

Contently - Strategy

JUNE 25, 2024

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Contently - Strategy

AUGUST 21, 2024

In 2024, it appears that late-day engagement is where the action is. The Content Strategist is your go-to resource for developing your next content marketing strategy. appeared first on Contently. Subscribe today to get the latest insights delivered directly to your inbox!

Social Media 69

Social Media Media Real Estate Analysis 69

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: Content Marketing is the New Conference ).

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 161

Leadership B2B Study Survey 161

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. What is Guest Blogging?

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

MAY 15, 2024

It was a client-first, intentional, content-driven approach that drove results. In our conversation, we discuss strategies that work (or not) and how you should think about your link building in 2024. These days, a lot of those are paid placements just because that’s how the market has gone. Is that how you use the term?

Google 71

Google SEO Pitching Tools 71

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. 2) Content marketing (not “marketing content” ).

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Contently - Strategy

JULY 30, 2024

The 2024 Edelman Trust Barometer has the ominous tagline, “Innovation in Peril.” On an optimistic note, trust in podcasts and user-generated content is on the rise. In a “did not have that on my 2024 bingo card” moment, Reddit is actually reporting record levels of trust. Written content.

Brand 84

Brand Branding Reddit SEO 84

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. The post 15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid) appeared first on BuzzStream. Keep it Short and Sweet: Don’t over-complicate your outreach email.

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

OCTOBER 3, 2020

As we head into Q4 for 2020, many marketers are planning budgets for the next year and wrestling with how much budget to set aside for live events. It’s here the PwC assessment might be informative: “PwC doesn’t see this market recovering to last year’s size until some time after 2024.” Try our services.

Trade Shows 125

Trade Shows B2B Marketing Conference 125

Buzzstream

DECEMBER 20, 2023

Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building. The post The Best 15+ Link Building Tools for 2024 (Free and Paid) appeared first on BuzzStream.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Grammarly – Editing Content Grammarly’s tool offers grammar checking and style suggestions to enhance your writing.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

AUGUST 28, 2024

Since I’ve only used this tool for social monitoring and content ideation, I figured I’d consult some of the experts to learn what they said. I spoke with Alex Fiske, Senior Content Marketing Manager, at marketing agency, Aira about using BuzzSumo as a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

DECEMBER 6, 2024

9, 2024, its replacement, Connectively, has shut down. I initially chose content marketing, PR, SEO, and link building. Im sure youve read it everywhere: HARO (Help a Reporter Out) is dead. As of Dec. In reality, it was never really a replacement for journalist requests. HARO has been gone for a while.

Case Study 116

Case Study Pitching B2B Tools 116

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. The post 15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid) appeared first on BuzzStream. Keep it Short and Sweet: Don’t over-complicate your outreach email.

Tools 62

Tools Blogging Pitching Google 62

PRSay

NOVEMBER 15, 2019

12, Disney+ officially launched with more than 7,500 TV episodes, 500 movies and the promise of loads of content, bringing the entertainment giant to the forefront of the streaming world. Estimates showed that Disney+ could attract 82 million by 2024.

Analytics 160

Analytics Television Banking Data 160

Buzzstream

DECEMBER 20, 2023

Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building. The post The Best 15+ Link Building Tools for 2024 (Free and Paid) appeared first on BuzzStream.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building. The post The Best 15+ Link Building Tools for 2024 (Free and Paid) appeared first on BuzzStream.

Tools 62

Tools SEO Analysis Google 62

Critical Mention

JANUARY 29, 2021

According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion by 2024. billion in 2019 to USD 22.3 Naturally, businesses today can ill afford to ignore influencers.

Brand 135

Brand Branding How To Radio 135