Remove 2024 Remove Content Marketing Remove Creativity
article thumbnail

5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. And that’s what stands out for me in terms of creativity. Ads made $$.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

pic.twitter.com/ImQtmiYRXn Frank Strong (@Frank_Strong) August 2, 2024 The survey did not provide a sample quantity. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Source: PRSA/SmartBrief survey 7/31/24. N value was not provided.

Google 157
article thumbnail

What We Learned From Refreshing a Decade’s Worth of Blog Content

Contently - Strategy

We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond. It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience.

article thumbnail

The 9 Best Content Marketing Podcasts and Blogs to Binge

Contently - Strategy

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.

article thumbnail

The Content Marketing Best Practices That Will Keep Your Customers Engaged

Contently - Strategy

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make.

article thumbnail

Content Marketing for Financial Institutions: 5 Examples of Content Done Well

Contently - Strategy

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.