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Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. And that’s what stands out for me in terms of creativity. Ads made $$.
There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.
pic.twitter.com/ImQtmiYRXn Frank Strong (@Frank_Strong) August 2, 2024 The survey did not provide a sample quantity. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Source: PRSA/SmartBrief survey 7/31/24. N value was not provided.
We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond. It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other contentmarketers can learn from my experience.
Other contentmarketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the contentmarketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.
This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, contentmarketing is still one of the most valuable investments brands can make.
But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded contentmarketing for financial institutions doesn’t always have to mean posting a boring blog.
Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial contentmarketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.
12, Disney+ officially launched with more than 7,500 TV episodes, 500 movies and the promise of loads of content, bringing the entertainment giant to the forefront of the streaming world. Estimates showed that Disney+ could attract 82 million by 2024. That’s why, at MediaSource , we put our content team at the center of our plans.
However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true contentmarketing playbooks for years. So, what should contentmarketing for financial services look like in 2024? In that regard, content is hugely important.
Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers. With that lofty objective in mind, here are a few of the top visual marketing trends that will continue to drive decision-making for marketers and designers.
These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on.
I joined BuzzStream as Director of ContentMarketing in November of 2023. But before that, I worked for over ten years with three contentmarketing agencies and one in-house role. Grammarly – Editing Content Grammarly’s tool offers grammar checking and style suggestions to enhance your writing.
Do the creatives and then give it to a PR agency, a traditional PR agency with the specific KPI of “please get a link if you can.” I think a lot of the the link-building efforts and contentmarketing in general were looking at that link velocity. Yeah, I think you should always try to be creative with what you have.
While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. You did it. You survived January. Great work from McVitie’s!
Not only has the company reportedly scraped its own subsidiary YouTube’s content to build its generative AI engine, Gemini—a controversial move for numerous reasons—but the company has also raced to integrate AI features directly into its core search engine product.
Communications, media and PR market in San Francisco The thriving communications agency marketplace is very segmented in Northern California. Many agencies or small consultancies specialize in narrow market segments such as tech or life sciences. s premier convention center.
I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative.
Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like contentmarketing statistics and social media, as well as subcategories like blogging or content strategy. Scraping tools like Webscraper.io
We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Table of Contents Section 1 Defining Digital PR After running the BuzzStream podcast for over a year, Ive realized that many PRs define digital PR differently.
With that lofty objective in mind, here are a few of the top visual trends that will continue to drive decision-making for marketers and designers. 2024 Visual Trends Marketers Need to Know About 1. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.
SEO Changes and the Market Expands as Visual and Voice Search Gains Momentum This is less of a hypothetical and more of a current reality. In mid-May 2024, OpenAI announced its new search product, GPT-4o, which introduces new audio capabilities to facilitate real-time voice conversations with the chatbot.
We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the contentmarketing agency North Star Inbound. Let’s try to focus on reporters. Ah, much better.
As you can see, my guest posting site slowly started to gain traffic in mid-April 2024. However, this metric gets a little less reliable if there are a lot of other contentmarketing and SEO initiatives going on at once. Although they may feel dated, many markets still rely heavily on radio and print. What Does it Impact?
Our post has garnered over 25 highly authoritative, relevant keywords since it was published in June 2024: As the post gains links, it ranks higher, which helps it gain more links, and the flywheel continues. I mention a few other visualization options in our contentmarketing tools post.) That was also our hook.
For email outreach in 2024, the game has changed. In March of 2024, Google and Yahoo announced they were combatting generic, spammy emails with a list of new restrictions. So, in this post, I will show you tried and tested techniques for personalized email outreach in increasingly more creative ways. It was a pure numbers game.
You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Here’s how to repurpose content in a way that feels fresh and engaging.
Creating contentmarketing is a little like playing party host. Instead of just talking at your guests, the best contentmarketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively.
If 2024 taught us anything, it’s to heed the lessons of history. Wait and see marketing might be left behind “To quote a famous rapper, I once sold Twizzlers to at the Commack Multiplex, Dont call it a comeback. With the wait and see mentality of 2024 behind us, brands will be ramping up their PR and marketing programs.
The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a contentmarketing strategy. Marketers who devalue this stage or fail to invest in its maturation may be missing out on opportunities to further enhance relationships with potential customers.
In contentmarketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.
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