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Semrush has also made two notable acquisitions of publishers companies that have build audiences around marketing and SEO. Later in 2024, it acquired Third Door Media in a move I thought was brilliant. Third Door Media publishes marketing trades including Search Engine Land and Martech.
When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter.
According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digitalPR strategy. Should This Impact Your SEO or DigitalPR Strategy? Im here to tell you that it shouldnt impact your SEO or DigitalPR strategy. Heres why: 1.
I joined BuzzStream as Director of ContentMarketing in November of 2023. But before that, I worked for over ten years with three contentmarketing agencies and one in-house role. Over the years, I tested and used almost every digitalPR, blogger outreach , and link building tool available.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. More on this in a bit.)
In the digitalPR world , journalists and reporters promote our content. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the contentmarketing agency North Star Inbound. This is more of an opportunistic approach to digitalPR vs a tactic for pitching stories.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind contentmarketing and digitalPR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.
I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. There are a lot of SEO tools and contentmarketing tools on the market. And just for all the listeners, Positional is a contentmarketing and SEO tool. Positional is now live!
DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
Guest Posting is the Most Popular Link Building Tactic in 2024 There is somewhat conflicting data about tactics. In the screenshot below, you’ll see that Authority Hacker found that guest posting, followed by link exchanges, and creating content were the top link building tactics used today. What does it mean for you?
9, 2024, its replacement, Connectively, has shut down. I initially chose contentmarketing, PR, SEO, and link building. Ive never used them personally, so I went to UK-based digitalPR freelancer Danielle Amponsah for her thoughts. Im sure youve read it everywhere: HARO (Help a Reporter Out) is dead.
Our post has garnered over 25 highly authoritative, relevant keywords since it was published in June 2024: As the post gains links, it ranks higher, which helps it gain more links, and the flywheel continues. For our State of DigitalPR survey, I used Infogram. (I A quick example is our link building statistics post.
Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list. Contentmarketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. The post The Best 15+ Link Building Tools for 2024 (Free and Paid) appeared first on BuzzStream.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. The post The Best 15+ Link Building Tools for 2024 (Free and Paid) appeared first on BuzzStream.
They’re the markets that we’re working with mainly. But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digitalPR, but also to make a difference, you will need guest posts and niche edits. And travel travel publishers and stuff.
Instead, invest in high-value content that you can repurpose, remix, and redistribute repeatedly across various channels for long-term ROI. Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. It was a digitalPR piece.
I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan. Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. Also, AI will still have a PR problem.
Brands and PRs have had a more challenging time reaching journalists. In our State of DigitalPR Report , over 60% of respondents reported finding relevant journalists has been more difficult in the past 12 months. In 2024, I took time to pitch a few podcasts. Let me walk you through an example.
BuzzStream hired me in November 2024 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials. But heres the thing: BuzzStream is in a highly competitive market, with search leaders like SEMRush, Ahrefs, Moz, and Backlinko crushing it. Im a digitalPR, link builder, and SEO.
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