Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. That’s a pretty generous measure too. billion in 2022 and grow to $4.56

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Contently - Strategy

SEPTEMBER 11, 2024

Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers. With that lofty objective in mind, here are a few of the top visual marketing trends that will continue to drive decision-making for marketers and designers.

Trends 52

Trends Marketing Strategy Branding 52

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Grammarly – Editing Content Grammarly’s tool offers grammar checking and style suggestions to enhance your writing.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

APRIL 16, 2025

Measure your link building success by comparing competitor domain velocity and plan your campaigns accordingly. I think a lot of the the link-building efforts and content marketing in general were looking at that link velocity. Even if the dream is, you’ve got a survey from 2023, you do it again in 2024.

Digital PR 62

Digital PR SEO Agency Infographics 62

Contently - Strategy

MAY 11, 2024

Here’s what to know in 2024. Don’t forget to amplify their content on your own website, blog, and social accounts. To Conquer Local SEO Content, Think Bigger Picture When it comes to content marketing strategies for local SEO, general best practices still apply. Is Local Search Important for SEO?

Local 82

Local SEO Strategy How To 82

Contently - Strategy

AUGUST 7, 2024

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. While these measures are still relevant, step 6 is even more important given Google’s focus on quality content created for humans (not machines!).

SEO 77

SEO Google Engineering Web 77

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Closed captions are ideal for use in accessibility measures.

Social Media 93

Social Media Media Video SEO 93

Buzzstream

MARCH 5, 2025

When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. Narrow it down to 2024, 2023, 2022, 2021, and even 2019 (skip 2020 to avoid COVID-19 saturation) and see what was happening in your vertical at the same time in previous years.

Digital PR 62

Digital PR Pitching Study Google 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

My home state of Illinois recently became the first state in the US to enact a groundbreaking law safeguarding child influencers and social media stars , guaranteeing their rightful compensation for appearances in monetized content on platforms such as TikTok and YouTube. It goes into effect on July 1, 2024.

Brand 83

Brand Branding Marketing Ethics 83

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Table of Contents Section 1 Defining Digital PR After running the BuzzStream podcast for over a year, Ive realized that many PRs define digital PR differently.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. Positional is now live!

International 118

International Internal Insurance Insurance 118

Contently - Strategy

MARCH 25, 2024

With that lofty objective in mind, here are a few of the top visual trends that will continue to drive decision-making for marketers and designers. 2024 Visual Trends Marketers Need to Know About 1. You can address these issues through clear brand guidelines and transparency with audiences.

Trends 52

Trends Strategy Marketing Branding 52

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Their goal is to hit 100% by the end of 2024. Still, more than 3.3

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Citation Flow measures the influence of a site by counting the number of links pointing to it (focusing on quantity rather than quality.)

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Citation Flow measures the influence of a site by counting the number of links pointing to it (focusing on quantity rather than quality.)

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Citation Flow measures the influence of a site by counting the number of links pointing to it (focusing on quantity rather than quality.)

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Survey 215

Survey B2B Marketing Measurement 215

Contently - Strategy

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively.

Content Marketing 87

Content Marketing Brand Branding Marketing 87

Sword and the Script

OCTOBER 22, 2024

Yet brand marketing is hard to measure , and business want some sort of number showing their investment in brand is going to good use. That’s why gated content pairs well with brand – and it’s a good hypothesis as to why gated content consumption has jumped. There are good cases for – and against – gated content.

B2B 158

B2B Study eBook Marketing 158

Buzzstream

DECEMBER 11, 2024

And it was a labor of love because the book didn’t go live until 2024. And it’s been it’s been a joy to see how the market responded to it. There’s a lot of different ways to do it, but I think the biggest thing that I would advise content agencies. Let’s let’s turn it into a book.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Sword and the Script

DECEMBER 10, 2024

Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. It’s time to show results and initiate efforts that measurably move the needle. If 2024 taught us anything, it’s to heed the lessons of history. David Benigson | CEO Signal AI | Signal-AI 16.

Marketing 216

Marketing Content Marketing Data Pitching 216

Contently - Strategy

OCTOBER 23, 2024

The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a content marketing strategy. Marketers who devalue this stage or fail to invest in its maturation may be missing out on opportunities to further enhance relationships with potential customers.

B2B 93

B2B How To Case Study System 93

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 89

Leadership Video B2C Interviews 89

Contently - Strategy

OCTOBER 15, 2024

How can targeted advertising be used for content marketing? Targeted advertising can be a powerful tool to maximize the impact and reach of your content marketing strategy. Essentially, content marketing provides the substance, while targeted advertising ensures the substance reaches the right audience.

Advertising 77

Advertising Advertising Privacy Data 77