Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: Content Marketing is the New Conference ).

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. Alright, our journey is over, and you’re safe and sound now back in good old 2024. Yes, it is.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Contently - Strategy

JUNE 25, 2024

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google Writing SEO 62

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Buzzstream

MAY 15, 2024

It was a client-first, intentional, content-driven approach that drove results. In our conversation, we discuss strategies that work (or not) and how you should think about your link building in 2024. Do they cover a specific topic, or do they, cover in-depth that topic where they’re trying to write about everything?

Google 71

Google SEO Pitching Tools 71

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Find out what bloggers write about and ensure your pitch is related to their industry.

Tools 71

Tools Blogging Pitching Google 71

Critical Mention

JANUARY 29, 2021

According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion by 2024. Krushan is a sales and marketing professional passionate about writing poems and anecdotes.

Branding 135

Branding Brand How To Radio 135

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Find out what bloggers write about and ensure your pitch is related to their industry.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

AUGUST 28, 2024

The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. Since I’ve only used this tool for social monitoring and content ideation, I figured I’d consult some of the experts to learn what they said.

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

MARCH 5, 2025

When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Get approval from the stakeholders on those quotes.

Digital PR 62

Digital PR Pitching Study Google 62

Contently - Strategy

MAY 11, 2024

Here’s what to know in 2024. How to Write Content for Local SEO The first step is to create content that’s locally relevant. Maybe this research leads you to discover an uptick in veganism in your community—the perfect opportunity to write about your new vegan cheese options.

Local 82

Local SEO Strategy How To 82

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Write unique alt text for each image. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example. Now, confirming that Natalina writes about our topic frequently is essential.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

JUNE 5, 2024

Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. Results: The resulting coverage is massive.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Table of Contents Section 1 Defining Digital PR After running the BuzzStream podcast for over a year, Ive realized that many PRs define digital PR differently.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

FEBRUARY 17, 2025

As you can see, my guest posting site slowly started to gain traffic in mid-April 2024. However, this metric gets a little less reliable if there are a lot of other content marketing and SEO initiatives going on at once. Although they may feel dated, many markets still rely heavily on radio and print. What Does it Impact?

Digital PR 112

Digital PR Report Google Radio 112

Buzzstream

JULY 1, 2024

Guest Posting is the Most Popular Link Building Tactic in 2024 There is somewhat conflicting data about tactics. In the screenshot below, you’ll see that Authority Hacker found that guest posting, followed by link exchanges, and creating content were the top link building tactics used today. Write for them.

SEO 118

SEO Study Google Data 118

Buzzstream

DECEMBER 6, 2024

9, 2024, its replacement, Connectively, has shut down. Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. As of Dec. HARO has been gone for a while.

Case Study 116

Case Study Pitching B2B Tools 116

Buzzstream

MARCH 18, 2025

High link-intent keywords are ones that researchers or bloggers search for online when writing their stories when looking for citations. You can see trends, tools, and even definitional content getting links over time. Write Your Post The TL:DR of this section is to list statistics in a blog post. This helps no one.

Transportation 62

Transportation How To Survey Data 62

Buzzstream

JANUARY 22, 2025

In their case, they use Surfer to point out potential missing content or content improvements needed to outrank the recipient’s competitor. Then offer to write it for them. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches.

Engineering 62

Engineering How To SEO Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

JULY 30, 2024

For email outreach in 2024, the game has changed. In March of 2024, Google and Yahoo announced they were combatting generic, spammy emails with a list of new restrictions. Match Their Writing Style In my C.H.A.M.P. So, matching their headline writing style makes it easier for them and makes it feel familiar.

Pitching 77

Pitching LinkedIn Study Writing 77

Contently - Strategy

APRIL 9, 2024

Repurposing audio content into blog posts When you repurpose content from your podcasts into blog posts, you not only get SEO benefits but also provide additional value to sponsors through another conversion-link-tracking opportunity. But simply transcribing your podcast or writing show notes won’t cut it.

eBook 52

eBook Video YouTube Infographics 52

Buzzstream

DECEMBER 11, 2024

What made you decide to write a book? And I thought like, why not write a book? And it was a labor of love because the book didn’t go live until 2024. Like I wrote my first book called Stand Out , which is about marketing many moons ago, but it was like a self published PDF version. So how can I do that?

Reddit 77

Reddit How To LinkedIn Digital PR 77

Sword and the Script

DECEMBER 10, 2024

Human expertise maybe expiring Given the never-ending pressure to produce more content (because more content is exactly what every enterprise needs right now; the indexed web only contains about 2.25 the temptation to rely increasing on AI-created content will become overwhelming. David Benigson | CEO Signal AI | Signal-AI 16.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

APRIL 7, 2025

In 2024, I took time to pitch a few podcasts. I was featured on Market Movers , Search With Candour , Optimize , We Earn Media , Marketing B2B Technology , and the Agency Growth Lab. It took him 16 months to earn any money from his blog, but he continued writing posts, and it is now his full-time job.

Pitching 62

Pitching Examples How To SEO 62

Buzzstream

DECEMBER 11, 2024

BuzzStream hired me in November 2024 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials. But heres the thing: BuzzStream is in a highly competitive market, with search leaders like SEMRush, Ahrefs, Moz, and Backlinko crushing it. But first I need to decide which topics to write about.

SEO 62

SEO Google Writing Blogging 62