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The AI reality gap in corporate communications and public relations

Wadds Inc.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ). Further information Wadds Inc.

Corporate 111
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A marketing and PR superpower [not another lesson from the election]

Sword and the Script

— Frank Strong (@Frank_Strong) November 9, 2024 We know the electorate is polarized, but it’s getting more polarized every day. I do love how all the marketing and PR people that 'don't do politics' suddenly, all have marketing and PR lessons from the election. I've been there too. I see tons of lessons.

Marketing 217
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On the Ground at ADWEEK 2024: Insights We’re Implementing into Our Practice

5W PR

The Evolution of DEI and CSR Interestingly, this year DEI (Diversity, Equity, and Inclusion) and CSR (Corporate Social Responsibility) seemed to take a back seat at ADWEEK despite consumer interest in these issues remaining strong. Looking Forward ADWEEK 2024 was packed with insights that reaffirmed the evolving nature of our industry.

Retail 78
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S&T Live From ICON 2024: Cheron Porter, APR, on Building Company Culture

PRSay

Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlotte, N.C. 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif.

Company 68
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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211
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Agility PR Solutions: 2024 Reviews, Pricing, Pros and Cons

Prowly

This leaves a gap for teams that dont require the full scale of corporate agency-level resources, making it a less-than-ideal fit compared to more adaptable alternatives. TRY THE BEST ALTERNATIVE FOR 7 DAYS FREE The post Agility PR Solutions: 2024 Reviews, Pricing, Pros and Cons appeared first on Prowly.

Tools 104