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The AI reality gap in corporate communications and public relations

Wadds Inc.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ). Bias is also an issue.

Corporate 111
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A marketing and PR superpower [not another lesson from the election]

Sword and the Script

— Frank Strong (@Frank_Strong) November 9, 2024 We know the electorate is polarized, but it’s getting more polarized every day. When we get down to the fundamentals of psychology around marketing and PR for technology products and SaaS software isn’t different politics. I've been there too. I see tons of lessons.

Marketing 217
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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024.

Trends 187
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On the Ground at ADWEEK 2024: Insights We’re Implementing into Our Practice

5W PR

AI as the Ultimate Assistant, Not the Replacement While on the topic of AI, a major takeaway from conversations throughout Adweek was the role this technology plays in the industry. Looking Forward ADWEEK 2024 was packed with insights that reaffirmed the evolving nature of our industry.

Retail 78
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211
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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. In January of 2024, I spent some time with the company and published a product briefing on Propel that’s worth reading if you’ve shortlisted the company. 1” of 2024, according to reporting by Bloomberg.

Software 176
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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

Sword and the Script

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 159