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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

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Link Building Pricing in 2024 (Statistics and Analysis)

Buzzstream

Obviously, several factors go into determining the cost of a link in 2024—and whether that price makes sense for you. I’ve combined my experience at an agency, analyzed link vendor databases, and interviewed agency leaders to get you link building pricing in 2024 and beyond. That brings me to my last pricing analysis: digital PR.

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. What is Digital PR?

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5 Winning Tactics For Digital PR During an Election

Buzzstream

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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Why Use Digital PR For Link Building in 2025

Buzzstream

Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values. In this post, I’ll explain why you should use digital PR for link building and how to get started with your first campaigns. How is Digital PR Used for Link Building?

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)