Bianchi Biz Blog

AUGUST 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Despite this restructuring, the overall number of employees in the sector has not decreased, highlighting significant resilience.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Canva for Imagery PR campaigns do the best with imagery. In Cision’s 2024 State of the Media report, 72% of journalists used imagery from pitches last year. Tip: The quality of public GPTs can be mixed.

Tools 62

Tools Pitching Google Digital PR 62

Buzzstream

MARCH 19, 2025

What are some of the biggest metrics, you know, for someone like me, I feel like with BuzzStream, like the digital PR space that I’m trying to play in, is somewhat limited, right? I might see a lot of that in digital PR, or perhaps you’re an agency that represents a brand or something. The election showed it.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? Even small teams can consider affordable tools like Grammarly.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

MARCH 18, 2025

Our post has garnered over 25 highly authoritative, relevant keywords since it was published in June 2024: As the post gains links, it ranks higher, which helps it gain more links, and the flywheel continues. For our State of Digital PR survey, I used Infogram. (I A quick example is our link building statistics post.

Transportation 62

Transportation How To Survey Data 62

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. If 2024 taught us anything, it’s to heed the lessons of history. With the wait and see mentality of 2024 behind us, brands will be ramping up their PR and marketing programs. Also, AI will still have a PR problem.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

OCTOBER 30, 2024

Last week, Ryan Law of Ahrefs published the Best Booststrapped Backlink Builders in 2024. Google first rolled out the Link Spam Update in 2022 , then again in June 2024. Looking at the traffic, they have steadily gained organic traffic since March 2024 with very little other activity. How did the sites get their links?

Analysis 114

Analysis SEO Data Software 114

Buzzstream

APRIL 7, 2025

Brands and PRs have had a more challenging time reaching journalists. In our State of Digital PR Report , over 60% of respondents reported finding relevant journalists has been more difficult in the past 12 months. In 2024, I took time to pitch a few podcasts. Let me walk you through an example.

Pitching 62

Pitching Examples How To SEO 62

Buzzstream

FEBRUARY 20, 2025

I have done this big study on SAS link building method did see what looks like a pretty big link spam update in 2024, the June link spam update. Vince: So if I were to talk to pretty much every digital PR guest that’s come on here. And yet they don’t really seem to be doing much since then. I don’t know.

SEO 77

SEO Google Local Engineering 77

Buzzstream

DECEMBER 18, 2024

2024 was one of the most turbulent years in SEO history. Here are the six major events shaping the shift from link building to PR. February 1, 2024 What was it? April 19, 2024 What was it? March 2024 Helpful Content Update When was it? March 5, 2024 What was it? May 14, 2024 What was it?

SEO 62

SEO Google Analysis Web 62

Buzzstream

DECEMBER 11, 2024

BuzzStream hired me in November 2024 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials. With link building and digital PR being our two focus areas, I started with a Google search and tried to identify the content competitors that appear most frequently.

SEO 62

SEO Google Writing Blogging 62