Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 3, 2024

If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. In January of 2024, I spent some time with the company and published a product briefing on Propel that’s worth reading if you’ve shortlisted the company. 1” of 2024, according to reporting by Bloomberg.

Software 155

Software Measurement B2B Training 155

Bianchi Biz Blog

JUNE 27, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 91

Meeting Print Marketing Local 91

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. The change will take effect on April 2, 2024. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day.

Reddit 173

Reddit Software B2B Technology 173

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

Buzzstream

JULY 3, 2024

We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. In my time in digital marketing, they have released three major algorithm updates that have devastated businesses: Penguin, Panda, and recently, the Helpful Content Update. Not so fast.

SEO 62

SEO Google Digital PR Analysis 62

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. The post 18 Must-Have SEO Extensions on Chrome (Updated for 2024) appeared first on BuzzStream.

SEO 83

SEO Web Tools Analysis 83

Buzzstream

SEPTEMBER 17, 2024

Here is how to use newsjacking in your digital PR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digital PR teams that have successfully leveraged newsjacking for over a decade. What Exactly is Newsjacking? But, if you know an event is coming, you can prepare beforehand.

How To 62

How To Pitching Trends Construction 62

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

JUNE 17, 2024

Blogger outreach, link building outreach, digital PR outreach, and affiliate partnership outreach all have their place in the marketing mix. And like them or not, if you are serious about digital PR or starting a link building strategy, you need email outreach. There are a few simple ways to get started.

How To 123

How To Travel Digital PR Google 123

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I wrote about why I prefer Qwoted in our digital PR tools post.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. I’ll be blunt: they are never good.

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 71

Tools SEO Analysis Google 71

Landis PR

DECEMBER 9, 2024

Review 2024 campaigns now. Take time now to review bylined article opportunities, assess media relations wins, and document best practices from successful campaigns in 2024. Client relationships thrive on thoughtful preparation and strategic foresight, especially during the transition between calendar years.

Communications 59

Communications Analysis Report Media Relations 59

Buzzstream

DECEMBER 6, 2024

9, 2024, its replacement, Connectively, has shut down. For instance, my tags are: However, I often get requests for social media marketing topics because a journalist will use something like #contentmarketing. I initially chose content marketing, PR, SEO, and link building. As of Dec. HARO has been gone for a while.

Case Study 116

Case Study Pitching B2B Tools 116

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 62

Tools SEO Analysis Google 62

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. 20–21, 2024.

Radio 64

Radio Pinterest Television Government 64

Buzzstream

NOVEMBER 21, 2024

One of the first marketing books I read was Permission Marketing by Seth Godin. Finding great digital PR examples , campaigns and resources takes a lot of work and time. Also See: Pretty Little Marketer. Thea actually mentioned Pretty Little Marketer’s newsletter as inspiration for her PR Insider.

Digital PR 62

Digital PR SEO Web Resources 62

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Canva for Imagery PR campaigns do the best with imagery. In Cision’s 2024 State of the Media report, 72% of journalists used imagery from pitches last year. Tip: The quality of public GPTs can be mixed.

Tools 62

Tools Pitching Google Digital PR 62

Buzzstream

FEBRUARY 1, 2024

With Google’s new email requirements to reduce spam starting Feb 2024, cold outreach may take a critical blow if you aren’t personalizing. Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

FEBRUARY 9, 2024

Tip: Look at the product specs or any marketing and sales material. Set to revolutionize the [specific industry or market segment], [Product Name] offers [key features or differentiators]. About [Company Name]: [A brief company overview, including its mission, market position, and achievements].

Examples 62

Examples Product Launch Data Report 62

Buzzstream

APRIL 25, 2024

According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). For example, here is what Sprinklr’s top keywords look like: I see many social marketing-related terms, so this would generally be a good fit.

Brand 62

Brand Branding How To SEO 62

Buzzstream

SEPTEMBER 11, 2024

Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. But really effective digital marketing services for that size business.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Curating your media list solves this. However, don’t discard them just yet.

Construction 62

Construction How To Media Google 62

Sword and the Script

DECEMBER 10, 2024

If these predictions are any indication, theres little consensus across marketing and PR about what will happen next year; exciting times are ahead In pouring over predictions I recieved this year, I had a simple observation: I disagreed with a lot of them. And with that, I present to you, 40+ marketing and PR predictions for 2025 1.

Marketing 183

Marketing Content Marketing Data Pitching 183

Buzzstream

DECEMBER 18, 2024

According to our State of Digital PR report, 92.5% of digital PRs respond to expert commentary requests as part of their marketing mix. Should US PRs even consider this strategy? For that, we need to dig a little more into digital PR in the UK and the US. Digital PR in the UK vs US.

Study 71

Study Data Digital PR Reddit 71

Buzzstream

DECEMBER 11, 2024

Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make. It’s not just one and done.

Reddit 77

Reddit How To Digital PR LinkedIn 77

Buzzstream

OCTOBER 30, 2024

Last week, Ryan Law of Ahrefs published the Best Booststrapped Backlink Builders in 2024. Marketing/SEO was the most common industry (14 sites). Marketing/SEO sites were also impacted the most by the Link Spam penalty (10 sites). Google first rolled out the Link Spam Update in 2022 , then again in June 2024.

Analysis 114

Analysis SEO Data Software 114

Buzzstream

DECEMBER 11, 2024

BuzzStream hired me in November 2024 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials. But heres the thing: BuzzStream is in a highly competitive market, with search leaders like SEMRush, Ahrefs, Moz, and Backlinko crushing it. Luckily, I was born into this industry. Molded by it.

SEO 62

SEO Google Writing Blogging 62