Remove 2024 Remove Digital PR Remove Marketing
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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. If you need assistance incorporating these trends into your 2024 planning, give us a call.

Trends 182
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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. What is Digital PR?

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5 Winning Tactics For Digital PR During an Election

Buzzstream

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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How to Pitch Journalists in 2024 (According to Journalists)

Buzzstream

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.

Pitching 126
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

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New Google and Yahoo Email Requirements for 2024: Explained

Buzzstream

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. The quick summary is that Google and Yahoo’s new email standards will be effective starting February 2024.

Google 133
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10 New Link Building Statistics To Change How You Think in 2024

Buzzstream

Guest Posting is the Most Popular Link Building Tactic in 2024 There is somewhat conflicting data about tactics. Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. But, the most used and influential are very different when you get into it.

SEO 118