2024 Digital PR Technology 
Sword and the Script
DECEMBER 3, 2024
That’s a very different approach and one reason why you might want to consider PR software that was made recently – in the era of generative AI. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. 1” of 2024, according to reporting by Bloomberg.
Buzzstream
FEBRUARY 13, 2025
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. As mentioned, some AI technologies have formalized partnerships with top-tier publishers to help curate their datasets. What Publishers Are Suing AI Technologies?
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Buzzstream
SEPTEMBER 27, 2024
At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.
Buzzstream
NOVEMBER 21, 2024
Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.
Sword and the Script
APRIL 1, 2025
Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; Later in 2024, it acquired Third Door Media in a move I thought was brilliant. 82% of PR pros use generative AI for tasks like brainstorming. As youll see below, two startups that have come out with a chatbot.
Buzzstream
DECEMBER 13, 2023
Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.
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