Remove 2024 Remove Digital PR Remove Writing
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12 Digital PR Metrics To Include In Your Reports

Buzzstream

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. The trick to getting good content from an AI service is to learn how to write excellent prompts. Rand Fishkin.

Trends 182
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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Just like AI can be trained to write copy, AI can be trained to write code. version of PR platform Software startup Propel announced version 2.0 The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time.

Software 176
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47 Expert Digital PR Tips (From 50 BuzzStream Newsletters)

Buzzstream

When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter.

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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

Sword and the Script

As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. This concept diverges from traditional PR outreach efforts. Later in 2024, it acquired Third Door Media in a move I thought was brilliant. 82% of PR pros use generative AI for tasks like brainstorming.

Software 158
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How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.

Viral 62
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How to Pitch Journalists in 2024 (According to Journalists)

Buzzstream

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. Jude’s Walk/Run. We just copied it.”

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