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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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Expert Strategies for Navigating 2024’s Election Uncertainties

Stern + Associates

TIME Magazine named 2024 “not just an election year. and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? The post Expert Strategies for Navigating 2024’s Election Uncertainties appeared first on Stern Strategy Group.

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The State of PR 2024: Top 3 Takeaways You Need To Know

Prowly

DOWNLOAD THE FULL REPORT FOR FREE #1 The rise of the ROI-driven PR model PR professionals are facing increasing pressure to demonstrate value, with 48% struggling to prove the effectiveness of their work in 2024—up from 41% in 2022. In 2022, only 6% of respondents said this was important, but by 2024, that number has risen to 22%.

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. The suburban communities have a vibrant manufacturing base.

Print 100
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Top Takeaways from the RSA 2024 Conference: AI Dominates the Conversation

5W PR

The RSA 2024 conference, one of the premier events in the cybersecurity industry, was overwhelmingly centered around the topic of artificial intelligence (AI). From AI-powered threat detection systems to automated response protocols, the technology is being harnessed to improve the speed and effectiveness of cybersecurity defenses.

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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. Well, Agility PR Solutions is the only PR technology vendor with its own LLM that I’m aware of.

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Lead with AI: Building Skills for a Future-Ready Workforce

Stern + Associates

A key voice leading the charge of understanding GenAI at HBS, Mitchell’s engaging and in-demand AI seminar helps top leaders think about how to deploy these tools inside their organizations and how to practically use the technology themselves. Matt Beane , Ph.D., Michelle R.

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