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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 189
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PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

Change communication and internal communication are not far behind either. “As Ethics more important than ever The latest survey clearly highlights the significance of ethical PR. More than half of the respondents (56.3%) saw ethical conduct in both communication and client relations as important or very important.

Ethics 52
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Q&A with Internal Communication Strategy author Rachel Miller

Wadds Inc.

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

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Faces & Markets of PRGN: France – A Blend of Tradition and Innovation

Bianchi Biz Blog

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Book review: Strategic Reputation Management

Wadds Inc.

Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. Claire has served on the Committee of CIPR Scotland and holds a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. Get internal buy-in. For PR teams , there’s never been a time of greater opportunity. So, what’s a PR person to do?

Trends 203