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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. One example?

Trends 333
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211
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PR in 2024: 4 predictions for the transformative year ahead

Agility PR Solutions

The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in its wake.

Ethics 110
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105
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Trends That Will Transform Public Relations Over the Next 3 Years

PRSay

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. The good news is that nearly all respondents to our survey (96%) say their organization’s annual PR budget is increasing in 2024.

Trends 177
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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

PRSA is now accepting entries for the 2024 Anvil Awards. no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). He presently serves as ethics chair for PRSA’s North Carolina Chapter. Find details here.

Publicity 177
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Book review: Strategic Reputation Management

Wadds Inc.

Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. Its in-depth analysis of what reputation means to a modern organisation, allied to clear, actionable advice for management, measurement and crisis handling, is invaluable.