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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 189
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105
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Trends That Will Transform Public Relations Over the Next 3 Years

PRSay

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. AI will bring benefits and risks.

Trends 179
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Five trends shaping the future of the corporate communications function

Wadds Inc.

The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their organisations remain relevant and effective. The report was published in February 2024 by the Academic Society for Management & Communication.

Corporate 115
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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

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Here Are The Consumer Behaviors That Will Continue Into 2024

5W PR

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. Clearly, technology offers a huge opportunity but it can be overwhelming. But with opportunities come risks and challenges.

Trends 203