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The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience.
Google Trends ) The industry blew up sometime during the Pandemic when Googles John Mueller tweeted: This, combined with Googles 2024 Helpful Content Update, Link Spam Update , and foray into AI, have made PR, in general, a much more critical part of the marketing mix. Pitching Journalists 32. 54% of PRs receive 1-5 pitches per day.
Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.
Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.
Use the Preply at a party test: if your brand wouldnt “talk about it” authoritatively in real life, dont pitch it. Use PRs native to the country when pitching internationally. That’s how we would pitch. So if there’s an infographic on a page, it won’t read it. Vince: I love that. Vince: Yeah.
The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI
PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.
When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time.
Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.
This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.
Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.
“Top Cities for Hiking,” “Best States to Start a Business In,” “Most Exciting Summer 2024 Road Trips,” and “Worst Places to Own Income Property.” Ideating Your City Study Creating a city listicle article has five main parts: ideation, research, targeting, pitching, and tracking.
With Google’s new email requirements to reduce spam starting Feb 2024, cold outreach may take a critical blow if you aren’t personalizing. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post.
Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO. For more interesting blogs check out: Top influencer campaigns for 2024 so far From press releases to pitches: how AI is transforming PR The impact of working with the wrong influencers in marketing campaigns
As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.
There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.
After the 2024 Google leak, even more potential connections between ranking and links have come to light. Best Cities for X In a “best cities” or “index” campaign, the goal is to create a ranking of cities, states, or countries, rank them, and then pitch the winners (or losers) to those regional news publications.
Examples of assets include data, infographics, and videos, among others. If you plan to pitch using email, check out our email outreach templates. Scan through other event press releases they have covered to ensure your press release includes all of the common elements or themes you see. We recommend including them if you can.
Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.
Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: $199/mo for Content Creation tier 12.
Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: $199/mo for Content Creation tier 12.
Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: $199/mo for Content Creation tier 12.
These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). 7 Reasons Traditional Media is Still Relevant in PR 1.
And as we’ve seen, fast forward to 2024, helpful content updates, a few link spam updates. We were doing a buzz stream and you came to me, Vince, and said, yeah, you can pitch the media as me. Is it, does it live on the blog somewhere and then you’re pitching that or is it just a data piece or something?
infographics, data studies) can be repurposed. And it was a labor of love because the book didn’t go live until 2024. Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. It’s not just one and done. Let’s let’s turn it into a book.
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