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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

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Top Ways To Lose An Industry Award in 2024

ImPRessions - Crenshaw Communications

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. In 2024, course-correct if you find yourself slipping toward any of these mistakes. The post Top Ways To Lose An Industry Award in 2024 appeared first on Crenshaw Communications.

Industry 170
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Book Review: Internal Communication Strategy

Wadds Inc.

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

Internal 116
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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. So, marketing winds up writing content without talking to a customer !

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 193
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). In remembrance.

Branding 149
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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Closed captions are ideal for use in accessibility measures. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Be clear and concise.