Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. You can download a copy of the report here: The Propel Media Barometer – Q2 2024. For the 2024 edition, they polled 1,106 reporters globally. And of course, media layoffs and consolidations.

Pitching 195

Pitching Analysis Report Survey 195

Agility PR Solutions

MARCH 10, 2024

In just the first two months of 2024, more than 500 journalists have been laid off at top publications, including the Los Angeles Times, The Wall Street Journal, Time, and Business Insider. appeared first on Agility PR Solutions.

Journalism 105

Journalism Publicity Industry 105

NewsWhip

JANUARY 3, 2024

2024’s year of elections Here is the least surprising data point of the year so far: When it comes to interest in elections, the U.S. The post 2024 Elections: The world goes to the ballot box appeared first on Newswhip. He was most recently a Partner at Brunswick and was previously UK CEO of Ogilvy PR.

Data 113

Data Strategy Brand Branding 113

Buzzstream

SEPTEMBER 3, 2024

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.

Pitching 126

Pitching How To Digital PR Data 126

PRSay

AUGUST 14, 2024

Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer, is a keynote speaker at PRSA’s ICON 2024 in Anaheim, Calif., However, this might result in a decline in the quality of content, similar to the impact of social media on journalism.

Agriculture 87

Agriculture Technology Trends Journalism 87

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 192

Communications Sports Journalism Fashion 192

Cision

OCTOBER 4, 2017

Multimedia is a crucial component to impactful modern-day journalism. By 2024, the Bureau of Labor Statistics expects to see about a 10 percent decline in the number of working journalists. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Institute for Public Relations

MARCH 26, 2024

Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. 28% of journalists said they currently use generative AI, followed by 20% who plan to … Continue reading What are the Current Trends in Journalism in 2024?

Journalism 52

Journalism Trends Survey Social Media 52

Institute for Public Relations

MARCH 4, 2024

… Continue reading Trend Predictions for 2024: Journalism, Technology, and the Media → They also analyzed how organizations around the world plan to adapt to these challenges and manage potential risks.

Journalism 52

Journalism Technology Trends Media 52

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. That said, the communications world today is intensely disrupted.

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

PRSay

JUNE 11, 2024

Barney Kilgore, the legendary editor of The Wall Street Journal , once wrote: “If I see ‘upcoming’ slip in[to] the paper again, I’ll be downcoming and someone will be outgoing.” Copyright © 2024 Ann Wylie. I’m with Kilgore: Stop ing-ing. Especially in headlines. Who ever decided that “Present participling noun” was a clever headline?

Chemicals 177

Chemicals Writing Journalism Study 177

PRSay

JANUARY 24, 2025

After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. About three years later, in 2024, she found herself senior level in rank, but mid-career in age. Katie Neal knows a thing or two about career pivots. San Francisco, Singapore and Winston-Salem, N.C.

Course 67

Course Publicity Nonprofit Leadership 67

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Franklin, director of the Local News Initiative at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications, was PRSA’s guest on Nov.

Local 138

Local Newspapers Journalism Radio 138

Sword and the Script

JANUARY 2, 2024

I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024? Here are the top 10 most-read posts from the last 12 months. If you need help with B2B marketing and PR, and want outside help that gets things done, contact me at frank-at-swordandthescript-dot-com to start a conversation.

Blogging 143

Blogging Software B2B Survey 143

PRSay

APRIL 2, 2024

So does The Wall Street Journal , covering the most complicated machinations of business. Copyright © 2024 Ann Wylie. I know you can do it, regardless of your topic. How do I know? The New York Times does it every day, covering topics ranging from rocket science to brain surgery. And so does the BBC, covering the world’s news.

Journalism 175

Journalism Writing Course Measurement 175

HMA Public Relations

DECEMBER 4, 2023

Check out this feature on Ray Schey, the market president and publisher of the Phoenix Business Journal. Find out more on Ray's journey to the publication, what's planned for 2024 and more in this new post. Happy #MediaMonday!

Journalism 105

Journalism Marketing Publicity Media 105

NewsWhip

JULY 11, 2024

In this analysis we’ll look at some of the top publishers on Instagram for Q2 2024, and highlight the type of content that is resonating the most with the public. With the US election, Paris Olympics, and other events yet to come, we’ll be exploring how news changes, or doesn’t, as 2024 continues.

Instagram 78

Instagram Mobile Analysis Storytelling 78

Sword and the Script

AUGUST 13, 2024

I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate. Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level.

Creativity 103

Creativity B2B Examples Marketing 103

Buzzstream

JANUARY 28, 2025

Google Trends ) The industry blew up sometime during the Pandemic when Googles John Mueller tweeted: This, combined with Googles 2024 Helpful Content Update, Link Spam Update , and foray into AI, have made PR, in general, a much more critical part of the marketing mix. Cision ) Thats according to Cisions State of the Media report in 2024.

Digital PR 71

Digital PR Brand Branding SEO 71

Agility PR Solutions

MARCH 7, 2024

2024 presents a formidable challenge for B2B brands seeking to stand out. The battleground has shifted, with two significant factors redefining the rules of both communications and brand engagement: the proliferation of AI-fueled content and the gradual fading of traditional journalism.

B2B 110

B2B Journalism Media Brand 110

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News.

Automotive 76

Automotive Mobile Technology Resources 76

OnePitch

FEBRUARY 8, 2024

2024 has not been kind to the media industry. Two months into the new year and we’ve seen the loss of entire publications ( The Messenger ) and multiple layoff and newsroom restructuring announcements from outlets like Sports Illustrated , TechCrunch , Wall Street Journal , TIME , Business Insider , and the Los Angeles Times.

How To 104

How To Sports Journalism Industry 104

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. Metro weekly newspaper that no longer exists.

Journalism 78

Journalism Meeting Newspapers Automotive 78

Bianchi Biz Blog

APRIL 15, 2024

How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. Anyone can send who, what, where, when, why, but it takes more than that to actually make someone connect and care about what they’re reading.

Meeting 103

Meeting Media Journalism Interviews 103

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Probably not.

B2C 73

B2C B2B Agency Trends 73

PRSay

AUGUST 28, 2024

15 keynote speech at PRSA’s ICON 2024 in Anaheim, Calif. I saw, right away, that I could bring that background to my work in journalism.” “I loved the study of people and why people are the way they are,” he said during a video interview with PRSA’s Publications Director John Elsasser ahead of Benitez’s Oct.

Video 103

Video Transportation Interviews Journalism 103

Landis PR

JUNE 3, 2024

That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has any background on a journalist I’m pitching at the Wall Street Journal bureau there. The post PRGN Hong Kong Meeting 2024: Why meeting in person is still important appeared first on Landis PR.

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Meeting Travel Healthcare B2B 59

Buzzstream

DECEMBER 6, 2024

9, 2024, its replacement, Connectively, has shut down. Two hours is often a lifetime in the journalism industry. Sometimes, these requests are from the PR professionals searching for experts to feature in their campaigns or you might receive requests to feature in specialist reports, journals or even books. As of Dec.

Case Study 116

Case Study Pitching B2B Tools 116

Bianchi Biz Blog

DECEMBER 14, 2023

The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups 4. Automotive & Tech Suppliers Abound at CES 2023 2. CES 2023 Public Relations Facts Auto Tech & Mobility Suppliers Should Know 3. Strategic Insights for Auto Suppliers to Rock PR at CES2024 5.

Automotive 102

Automotive Blogging Mobile YouTube 102

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Get Personal In February 2024, Google published its new email guidelines to combat spam. This shouldn’t come as a surprise to anyone in the industry. You’d want to get to know them first.

Digital PR 71

Digital PR SEO Radio Guidelines 71

5W PR

SEPTEMBER 27, 2019

Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s When reviewing applications, many employers also consider related internships and some communications experience.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Buzzstream

MARCH 4, 2025

2024 saw some of the most significant algorithm changes since 2012. Heres Search Engine Journal’s home: I see lots of content about SEO, so I know Im in the right place. When I click on the name, I find that Matt is the Senior News Writer at Search Engine Journal. outreach method for crafting email pitches.

SEO 62

SEO Google Pitching Digital PR 62

Onclusive

MAY 10, 2017

That number was expected to increase by 6% by 2024, meaning it is estimated that there could be closer to 255,000 PR jobs just seven years from now. To be a public relations specialist , a bachelor’s degree in public relations, journalism, communications, or business is typically required.

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

DECEMBER 19, 2023

To win over journalists, PR needs to understand their audience A survey of 3,000+ journalists found 75% say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources.

B2B 109

B2B Survey Pitching Software 109

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? Can you tell us what types of stories, trends, or issues are on your radar now?

Meeting 93

Meeting Engineering Journalism Media 93

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. But it’s hard to deny that recently a lot has been changing. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 131

Strategy Publicity Media Video 131

PRSay

AUGUST 19, 2024

“Bill, I want you to mentor Jerry, one of our newbies from the class of 2024.” Left unchecked, it can lead to what The Wall Street Journal said is the underutilization of new graduates. That approach has all the earmarks of a failed relationship from the get-go.

How To 135

How To Employee Enterprise LinkedIn 135