This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Staying ahead of the mediarelations curve is strategic and necessary for effective communication. Business Wire’s MediaRelations Team has meticulously observed trends throughout 2023 that have made an impact on the mediarelations world.
Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> Sword and the Script Media can help with B2B marketing, PR and social media. There’s a lot more to be gleaned from the full report: 2024 State of the Media Report. >>>
In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.
The newly released State of Journalism2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does mediarelations knows it’s harder than ever to earn coverage. For the 2024 edition, they polled 1,106 reporters globally.
While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. How was your transition into public relations?
This AI is ‘Taylor’ Made for MediaRelations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024?
Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. 28% of journalists said they currently use generative AI, followed by 20% who plan to … Continue reading What are the Current Trends in Journalism in 2024?
This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.
With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News.
How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. Anyone can send who, what, where, when, why, but it takes more than that to actually make someone connect and care about what they’re reading.
I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. Metro weekly newspaper that no longer exists.
CES 2023 Public Relations Facts Auto Tech & Mobility Suppliers Should Know 3. The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups 4. Automotive & Tech Suppliers Abound at CES 2023 2. Strategic Insights for Auto Suppliers to Rock PR at CES2024 5.
Another area that they tend to focus on is mediarelations. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.
Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.
15 keynote speech at PRSA’s ICON 2024 in Anaheim, Calif. I saw, right away, that I could bring that background to my work in journalism.” “I loved the study of people and why people are the way they are,” he said during a video interview with PRSA’s Publications Director John Elsasser ahead of Benitez’s Oct.
To win over journalists, PR needs to understand their audience A survey of 3,000+ journalists found 75% say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources.
7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! first appeared on Burrelles.
Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? Can you tell us what types of stories, trends, or issues are on your radar now?
B2B marketing should take a little slice of the display ad budget and invest in mediarelations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. that’s written like journalism. billion in 2022 and grow to $4.56 When done right –.
Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in mediarelations at General Motors between two journalism careers.
How long have you been in journalism and how did you get started? What elements or characteristics do you look for in a story? First, whether it’s important to our readers. Barring that, hopefully it’s at least an interesting thing for people to read and learn about. Almost 20 years. Please don’t pitch something and then go M.I.A.
How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio. That responsibility is always top of mind when I evaluate the news value of potential stories.
In 2024, I expect to focus on the technical details of EV powertrains, ADAS and automated driving technologies – including sensors and silicon – as these are the building blocks for our future cars, and companies are absolutely working on them today. How long have you been in journalism and how did you get started?
How long have you been in journalism and how did you get started? I look for stories that have a solid educational edge to them. How does this topic serve FleetOwner ’s readers’ operations? But also, what would a user on our website be curious to learn about? I joined my university’s newspaper as a reporter in 2018.
How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. I also try to highlight innovations that feel like small glimpses into the future. I was an editor for my high school’s paper, helming the Onion -inspired satire section.
How long have you been in journalism and how did you get started? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. We also want them to be interesting and easy to read.
No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features.
You might also be interested in: Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World 5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal The post Top Trucking & Off-Highway Podcasts of 2023 for Suppliers (..)
Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.
He is a globally recognised expert in mediarelations, social media, corporate affairs, and crisis management. He is an author, public speaker, lecturer, active diplomat, President, Fellow of the Public Relations and Communications Association, and more. How have these accolades contributed to your professional journey?
I took a close look at PRophet back in March of this year and wrote up a briefing – have a look if it sounds interesting: This AI is ‘Taylor’ made for mediarelations; prophet adds generative AI to PR software. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken.
Jason) Kelce In a recent post on resources for discovering podcasts, I noted that 2025 will be a year when those in the PR profession must reconcile the desire by clients for coverage in legacy media versus the potentially greater impact of a whole new cadre of earned media platforms. go.bsky.app/G2obm9i [image or embed] Julie K.
We won the Ken Purdy Award for Excellence in Multi-mediajournalism from the International Motor Press Association in 2024. Our podcast is called WardsAuto , and is found on our website, as well as all the major podcast platforms. We are about to record our 60 th podcast. Can you tell us a little about your podcast?
And if you have a suggestion for a future Meet the Media or Podcaster profile, let us know at bianchipr@bianchipr.com. Feel free to peruse these profiles.
Her communications consigliere Stephanie Cutter later explained the ill-fated decision to Crooked Medias Pod Save America podcast: Stephanie Cutter on Pod Save America Yet, VP Harris did find time to trek to New York to appear on a half-century-old linear TV show that averaged 5.4 on Spotify for 2024. But, oops, Kylie (Mrs.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content