Sword and the Script

DECEMBER 17, 2024

channels in 2024 The term omnichannel might be an insufficient description: B2B marketing manages an average of 10.2 channels in 2024 thats double what it managed eight years ago in 2016 according to a survey with 4,000 respondents by McKinsey. Read more: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters 9.

B2B 78

B2B Marketing Communications Survey 78

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 119

Software Pitching Ethics Privacy 119

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate. And maybe you will!

Automotive 77

Automotive Mobile Technology Resources 77

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. What advice do you have for PR people that want to pitch you? Try telling the story of what it’s like driving a truck to professional truck drivers.

Journalism 79

Journalism Meeting Newspapers Media 79

Bianchi Biz Blog

APRIL 15, 2024

How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. What advice do you have for PR people that want to pitch you? Anyone can send who, what, where, when, why, but it takes more than that to actually make someone connect and care about what they’re reading.

Meeting 104

Meeting Media Journalism Interviews 104

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024?

Blogging 112

Blogging Software B2B Survey 112

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Read more: What does generative AI use in PR look like? [PR

B2B 105

B2B Survey Pitching Software 105

OnePitch

FEBRUARY 8, 2024

2024 has not been kind to the media industry. Two months into the new year and we’ve seen the loss of entire publications ( The Messenger ) and multiple layoff and newsroom restructuring announcements from outlets like Sports Illustrated , TechCrunch , Wall Street Journal , TIME , Business Insider , and the Los Angeles Times.

How To 90

How To Sports Journalism Industry 90

Bianchi Biz Blog

JULY 15, 2024

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers. Please don’t pitch something and then go M.I.A. What elements or characteristics do you look for in a story?

Meeting 98

Meeting Media Interviews Pitching 98

Buzzstream

DECEMBER 6, 2024

9, 2024, its replacement, Connectively, has shut down. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. As of Dec.

Case Study 116

Case Study Pitching B2B Tools 116

Landis PR

JUNE 3, 2024

That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has any background on a journalist I’m pitching at the Wall Street Journal bureau there. The post PRGN Hong Kong Meeting 2024: Why meeting in person is still important appeared first on Landis PR.

Meeting 59

Meeting Travel Healthcare B2B 59

Bianchi Biz Blog

MAY 20, 2024

In 2024, I expect to focus on the technical details of EV powertrains, ADAS and automated driving technologies – including sensors and silicon – as these are the building blocks for our future cars, and companies are absolutely working on them today. How long have you been in journalism and how did you get started?

Automotive 92

Automotive Engineering Meeting Media 92

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible.

Media 103

Media Print Radio Newspapers 103

Bianchi Biz Blog

MAY 6, 2024

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. Automated pitch emails for stories that don’t concern my brand. Any pet peeves with PR people?

Meeting 89

Meeting Media Pitching Newspapers 89

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? What advice do you have for PR people who want to pitch you? Use people.

Meeting 94

Meeting Engineering Journalism Media 94

Bianchi Biz Blog

FEBRUARY 12, 2024

How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. What advice do you have for PR people that want to pitch you? I also try to highlight innovations that feel like small glimpses into the future.

Meeting 87

Meeting Report Transportation Automotive 87

Bianchi Biz Blog

JUNE 5, 2023

Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Transportation 75

Bianchi Biz Blog

OCTOBER 9, 2023

How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways. Any pet peeves with PR people?

Transportation 101

Transportation Meeting Newspapers Media 101

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features. What advice do you have for PR people that want to pitch you?

Meeting 84

Meeting Report Automotive Media 84

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. The other day, I received a guest post request that pitched 25 article ideas.

Blogging 62

Blogging Google Writing SEO 62

Bianchi Biz Blog

AUGUST 21, 2023

How long have you been in journalism and how did you get started? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. What advice do you have for PR people that want to pitch you?

Meeting 73

Meeting Automotive Engineering Journalism 73

Sword and the Script

SEPTEMBER 28, 2022

billion by 2024.”. In other words, pitch a story , not a product. that’s written like journalism. B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion in 2022 and grow to $4.56

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Sword and the Script

AUGUST 13, 2024

I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. I’ve listened to this podcast for years and twice successfully pitched clients as guests. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate.

Creativity 99

Creativity B2B Examples Marketing 99

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Consider pre-pitching your ideas to journalists.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

NOVEMBER 21, 2024

MuckRack – Daily Media Industry Overview MuckRack’s daily email offers quick insights into journalism and highlights trends and top journalists in an easy-to-digest format. As a PR, it’s always important to remember that real people are on the other end of the pitch emails we write and the stories we are trying to get covered.

Digital PR 62

Digital PR SEO Web Resources 62

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 65

Meeting Automotive Engineering Media 65

Buzzstream

APRIL 25, 2024

According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Search Engine Journal has a great breakdown of this topic.) Craft Your Pitch First, click on the Sequences tab in the top navigation bar.

Brand 62

Brand Branding How To SEO 62

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Why Build Your Own Media List? You can see this also echoed on Reddit.

Construction 62

Construction How To Media Google 62

Buzzstream

SEPTEMBER 11, 2024

Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different. Tip: In the US, use a tool like Qwoted.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

NOVEMBER 7, 2023

It “uses a combination of AI, language processing and machine learning to generate, analyze and test new content – from pitches to social posts, blogs and biographies – to predict earned media interest, reach and sentiment. .; and finally, PR sandbox – called PRophet Earn – adds to existing predictive capabilities PRophet already offers.

Employee 132

Employee Software Survey Report 132

Bianchi Biz Blog

OCTOBER 7, 2024

We won the Ken Purdy Award for Excellence in Multi-media journalism from the International Motor Press Association in 2024. What advice do you have for PR people that want to pitch their executives for your podcast? Our podcast is called WardsAuto , and is found on our website, as well as all the major podcast platforms.

Meeting 53

Meeting Automotive Radio Interviews 53

Buzzstream

DECEMBER 18, 2024

I also went to Reddits r/journalism and r/publicrelations which are both very active with journalists. When youre down to pitching the actual content, they might already recognize your name. TIP: Find writers in your niche, subscribe, and introduce yourself, but dont pitch anything immediately.

Study 71

Study Data Digital PR Reddit 71

Flatiron Communications

DECEMBER 19, 2024

million viewers through 2024, most of whom already in VP Harriss court. The Harris PR team also pitched the Veep to The Hot Ones, the popular chicken-wing-eating show on YouTube, but they were turned down. MillionPodcasts is headquartered in Newark, Delaware, USA, and was founded in 2024. Her appearance that evening drew 6.6

Reddit 28

Reddit Journalism Pitching Software 28