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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.

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ICON 2024 Q&A: Impact Communications With National Geographic’s Dolly Maiah

PRSay

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

pic.twitter.com/ImQtmiYRXn Frank Strong (@Frank_Strong) August 2, 2024 The survey did not provide a sample quantity. There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Source: PRSA/SmartBrief survey 7/31/24. N value was not provided.

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

billion by 2024. Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. According to Demand Sage, there are 4.2

SEO 339
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S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation

PRSay

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

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Start Now and Follow These 10 Tips for Internship Success

PRSay

Look for internships on campus or with local small businesses, boutique firms and nonprofits. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Consider smaller organizations and campus roles. This can provide experience before pursuing a larger agency role.

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Pride Month in a Year of Loathing: Allies Needed

PRSay

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. In 2024, whither Pride? In 2024, Pride is more relevant than ever. I hope not: We all need Pride now more than ever. But the question is valid.