PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In doing so, the profession has earned itself a seat at the table of overall business metrics that have historically been ruled by lower-funnel marketing tactics, such as lead generation. Improved measurements prove PR’s business impact.

Trends 184

Trends Video B2C Measurement 184

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored.

Trends 135

Trends Communications Conference Leadership 135

PRSay

OCTOBER 25, 2024

14, during PRSSA’s ICON 2024, Chodzko was on a panel discussing news releases in sports PR. What’s your advice for students who are starting college and interested in sports marketing? Before the session, he talked with PRsay about his work with the Angels and growing up in a family of Los Angeles Dodgers diehards.

Sports 120

Sports Travel Newspapers Media Relations 120

PRSay

OCTOBER 17, 2024

Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. 17, broadcast from PRSA’s ICON 2024 in Anaheim, Calif. When you have fun with your marketing campaigns, Prince said, “good results happen.”

Energy 72

Energy Consumer Social Media Leadership 72

PRSay

OCTOBER 30, 2024

Here, Dye-Anderson, a speaker at PRSSA’s ICON 2024 in Anaheim, Calif., Influencer marketing is not spaghetti on the wall; we’re not going to throw it out there and see what sticks. You need to] get buy-in from your internal stakeholders — whether executive leadership, legal, compliance — from the very beginning.

Trends 60

Trends Print Social Media Reputation 60

PRSay

SEPTEMBER 5, 2024

Attending ICON 2024 can be a game-changer for PR, communications and marketing professionals at all career levels. With this guide, you’ll not only maximize your experience at PRSA ICON 2024, but also set the stage for long-term success in your career. He currently serves on the PRSA National APR Marketing Committee.

Conference 86

Conference Public Affairs Resources Community 86

PRSay

AUGUST 7, 2024

During a virtual Town Hall on July 31, PRSA members received a sneak preview of the robust programming available at ICON 2024 at the Anaheim Marriott in Anaheim, Calif., Making and mastering your point Netta Dobbins, principal consultant and owner of Netta Dobbins Marketing & Communications in Nashville, Tenn.,

Conference 86

Conference Crisis Crisis Communications Communications 86

PRSay

AUGUST 14, 2024

Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer, is a keynote speaker at PRSA’s ICON 2024 in Anaheim, Calif., Generative AI is particularly noteworthy due to its potential to revolutionize fields such as medicine, marketing and agriculture.

Agriculture 86

Agriculture Technology Trends Journalism 86

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 99

Marketing Radio Automotive Television 99

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 100

Marketing Tourism Local Government 100

Sword and the Script

JUNE 11, 2024

The roles being unveiled now have sales enablement or marketing operations bent. In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. per share.

Internal 91

Internal International B2B System 91

ImPRessions - Crenshaw Communications

MAY 1, 2024

Only 20 percent of the 600 leaders surveyed said they plan to cut back on DEI in 2024. Forty percent view understanding and promoting diversity and inclusion as among the most important leadership attributes for those in their position. Most strikingly, 44 percent say they plan to increase existing DEI initiatives or create new ones.

Corporate 203

Corporate Leadership Study Survey 203

Stern + Associates

FEBRUARY 13, 2024

Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations? This approach not only enriches the organizational culture but also enhances competitiveness in an increasingly diverse global market.”

Internal 127

Internal International Groups Employee 127

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Content Marketing 179

Content Marketing B2B Marketing How To 179

PRSay

OCTOBER 21, 2024

For the closing General Session of ICON 2024 in Anaheim, Calif., Paul Hardart, clinical professor of marketing, NYU Stern School of Business: “Number one, I’d say, is to focus on your information hygiene — just like you talk about sleep hygiene. Be pretty disciplined about the sources you will believe and not believe.

Crisis Management 60

Crisis Management Crisis Crisis Communications Storytelling 60

PRSay

NOVEMBER 13, 2024

In this video clip, Brown talks about brand authenticity and reaching a global audience at Disneyland: Here, Brown shares her advice for the next generation of PR pros and communicators: [ Jim Cowsert/Grapevine Photo ] The post ICON 2024 Q&A: Navigating Brand Identity With Suzi Brown of Disneyland first appeared on PRsay.

Branding 66

Branding Brand Internal International 66

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Beauty PR can collaborate with sustainability experts for thought leadership pieces, press releases on packaging innovations, and partnerships with environmental organizations.

Product Launch 78

Product Launch Community Consumer Interviews 78

Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Konnect Agency

JANUARY 4, 2024

2024 will be the year of Winners in a High Stakes business environment. Money has become very expensive, and markets are incredibly volatile. Welcome to 2024: The Year of “A” Players In every area of life, whether it’s the corporate world, sports, entrepreneurship, upcoming Summer Olympics, hospitality, etc. We live it.

Ethics 52

Ethics Sports Agency Consumer 52

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Corporate 106

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 108

B2B Survey Marketing Measurement 108

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Is that good? What exactly is that?

Report 104

Report Publicity Marketing Pitching 104

PRSay

AUGUST 6, 2024

. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies. Copyright © 2024 Ann Wylie. Instead, paraphrase. All rights reserved.

Writing 179

Writing Automotive System Leadership 179

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

billion by 2024. Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Stern + Associates

AUGUST 14, 2024

The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. Many consulting firms often operate in highly commodified markets where it’s hard to distinguish one firm’s service from another’s.

Communications 123

Communications Leadership Conference Social Media 123

Stern + Associates

SEPTEMBER 17, 2024

Thought leadership is well regarded as an essential function for business success and brand building, and many organizations see the value in putting their experts forward as thought leaders to be a voice of the brand and its expertise. Influence Business Growth and Sales Thought leadership directly impacts purchasing decisions.

How To 62

How To Leadership Media Training Internal 62

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

B2B 137

B2B Survey Marketing B2C 137

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Sword and the Script

MAY 14, 2024

A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing budget ? The CMO Survey polled 292 marketing leaders and asked this question.

Survey 101

Survey B2B Marketing Software 101

Waxing UnLyrical

NOVEMBER 3, 2024

Following a restructure at the leadership level, I closed out my time at Arena Stage on June 30. Unbeknownst to me, Gigawatt Group, with whom we’d worked while I was still at Arena, entered us in AMA Baltimore’s 2024 MX Awards. And we won not one, but two, for brand awareness and influencer marketing.

Leadership 52

Leadership Instagram Blogging Groups 52

PRSay

JULY 19, 2024

In honor of Paris 2024 starting on July 26 , let’s celebrate eight practices we share with Olympians that give us all a competitive advantage. Leadership coaching at any career level is a worthy investment that helps us achieve our full potential, benefiting us as individuals as well as the teams we lead.

Sports 167

Sports Training Leadership LinkedIn 167

Wadds Inc.

SEPTEMBER 29, 2024

My own management research at Leeds Business School has identified more than a dozen terms used to describe it, depending on the market sector, operating environment and geography. Communications leaders are increasingly involved in strategic decisions, acting as trusted advisors and providing crucial external perspectives to leadership.

Corporate 98

Corporate Reputation Telecommunications Study 98

PRSay

JULY 12, 2024

PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024.

Trends 176

Trends Publicity Survey Privacy 176

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? Entries are being accepted through March 8, 2024. Applications will be accepted through March 8, 2024. consider applying for Seraph’s Operational Excellence Awards. Apply today! Phase Two – Onsite Assessment.

Automotive 90

Automotive Enterprise Resources Product Launch 90

Stern + Associates

JUNE 25, 2024

Renee Richardson Gosline | Globally Recognized Digital Marketing Expert Revealing How to Improve Decision-Making with AI Systems that Keep Humans in the Loop Many firms are exploring human-AI collaborations and their potential to make content creation more efficient. Matt Beane , Ph.D.,

System 104

System Technology Leadership Employee 104

PRSay

NOVEMBER 4, 2024

We are reposting here on the eve of Election Day 2024. For more on this topic, join us for a special Election Day edition of Strategies & Tactics Live with PRSA’s Editor-in-Chief John Elsasser and SHRM’s Chief Brand and Marketing Officer Tina Beaty. But as I’ve said many times, exceptional leadership is not a spectator sport.

Employee 78

Employee Policies Leadership Sports 78