Wadds Inc.

FEBRUARY 3, 2025

His career has included academic and senior corporate and leadership roles in the CIPR and PRCA. Claire has served on the Committee of CIPR Scotland and holds a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

Sword and the Script

JUNE 11, 2024

Communication is a function of leadership. Staffbase offers toolset for planning, measuring internal comms Staffbase, a German company that develops internal communications rolled out a new product it calls “ Mission Control.” On the other hand, I hope this isn’t coming at the expense of the traditional role.

Internal 95

Internal International B2B System 95

PRSay

JULY 19, 2024

In honor of Paris 2024 starting on July 26 , let’s celebrate eight practices we share with Olympians that give us all a competitive advantage. Set goals and measure success. Leadership coaching at any career level is a worthy investment that helps us achieve our full potential, benefiting us as individuals as well as the teams we lead.

Sports 170

Sports Training Leadership LinkedIn 170

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. The good news is that nearly all respondents to our survey (96%) say their organization’s annual PR budget is increasing in 2024.

Trends 179

Trends Publicity Survey Privacy 179

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 138

B2B Survey Marketing Measurement 138

Stern + Associates

JULY 3, 2024

That’s a good thing to do if you’re in media relations in 2024 as well. Putting quantity over quality: Many PR professionals still think in terms of measuring results by number of media placements. What’s far more important is whether you’re reaching the right people and whether your placement will tie back to business value.

Media Relations 127

Media Relations Media Product Launch Leadership 127

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

by 2024. . Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

by 2024. . Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

PRSay

DECEMBER 20, 2023

PRSA is now accepting entries for the 2024 Anvil Awards. no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Find details here. Likewise, when I’m judging award entries, I’m more prone to deduct points for incomplete submissions (e.g.,

Publicity 179

Publicity Case Study Ethics Study 179

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 183

Survey Marketing B2B Study 183

Wadds Inc.

SEPTEMBER 29, 2024

Exploring the management dynamic between CEO, Chair and corporate affairs leaders Corporate affairs leaders work more closely with CEOs and chairs, playing a greater strategic role in business decision-making and leadership. 2024) Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty.

Corporate 98

Corporate Reputation Telecommunications Study 98

Katie Paine's Measurement Blog

DECEMBER 13, 2023

So, the first step, being the Measurement Queen, was, of course, was to look back over the last year, analyze all my waking hours of the last year, and create a pivot table that informed me that my niceness outweighed my naughtiness at least 72.4% Clearly, if you don’t make a Christmas wish list, you’ll never get what you want. of the time.

Measurement 52

Measurement Data Analytics Leadership 52

Stern + Associates

SEPTEMBER 17, 2024

Thought leadership is well regarded as an essential function for business success and brand building, and many organizations see the value in putting their experts forward as thought leaders to be a voice of the brand and its expertise. Influence Business Growth and Sales Thought leadership directly impacts purchasing decisions.

How To 62

How To Leadership Media Training Internal 62

Sword and the Script

JUNE 18, 2024

When I look at the thousands of companies on the 2024 Martech Landscape , this definitely seems true. Marketing budgets are over-indexed on performance Measurement has long been the Achilles Heel of marketing. Many of the companies founded were really just features An experienced sales executive gave me this idea.

B2B 164

B2B Government SMB Real Estate 164

Sword and the Script

SEPTEMBER 28, 2022

billion by 2024.”. That’s a pretty generous measure too. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 will click it.

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Stern + Associates

JULY 19, 2024

Explore More Experts on Sustainability, Purpose and Climate Solutions As organizations prioritize taking action on climate change over simply making pledges, the process of creating effective, measurable sustainability strategies must be thoughtfully approached.

How To 71

How To Financial Policies YouTube 71

5W PR

JANUARY 29, 2025

From real-world experiences to lasting connections to measurable change, this years CES was about making an impact. AI in Action: From Concept to Everyday Use At CES 2024, we saw glimpses of AIs possibilities, but this year, those ideas became real products.

Technology 78

Technology Healthcare Television Customer Service 78

PR for Anyone

DECEMBER 5, 2023

Teasing about upcoming products, Robiar hints at an exciting release in spring 2024—a product infused with olive oil beneficial for both skin and hair. They adapted, working throughout while ensuring safety measures were in place. She fosters a team dynamic where everyone is encouraged to take on leadership roles.

Industry 130

Industry Travel Education Employee 130

Katie Paine's Measurement Blog

MAY 15, 2024

I just got an email from Muck Rack , informing me that “66% of PR pros say producing measurable results is the best way to increase the value of PR to key stakeholders.” Which is why “How to create meaningful KPIs” is a big part of our Measurement Camp training course. ” I couldn’t agree more.

Course 52

Course Measurement Training Leadership 52

Landis PR

APRIL 22, 2024

In 2024 the Global ESG Monitor will honor outstanding sustainability reports with the prestigious Integrity Star Award – the first objective award designed to provide valuable, data-driven insights and promote true thought leadership in sustainability. But what makes a good sustainability report?

Report 59

Report Comparison Data Corporate 59

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. In contrast, traditional PR has broader metrics to measure public perception and sentiment. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Download our free Path to PR Agency Leadership tip sheet. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 89

Agency Energy Crisis Management Industry 89

Contently - Strategy

MARCH 11, 2024

So, what should content marketing for financial services look like in 2024? Definitively measuring the value of marketing investments is the holy grail. What do you want to see the industry do more of in 2024? JB King, a veteran in the field, is no stranger to these financial content marketing questions.

Financial 52

Financial Content Marketing Marketing How To 52

Buzzstream

MARCH 19, 2025

Yeah, that’s one of the tools that you can use to measure and it’s free. What kind of tools do you use for finding this podcast and then, you know, I, cause I do Again, I’m trying to build my podcast at the same time as I’m trying to build my own thought leadership and yeah, there’s so many tools out there.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. This creates some problems in figuring out the ROI of digital PR efforts, because in both cases, the value returned isn’t typically immediate (or immediately measurable).

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Does internal linking have a measurable effect on ranking? Is LinkedIn something you recommend investing in for founders, CEOs, and leadership? Positional is now live! I think it’s important for anyone.

Internal 118

Internal International Insurance Insurance 118

Maxim Behar

AUGUST 5, 2024

There is a total collapse of leadership abilities among many politicians, not only in Bulgaria but in many other countries. The lack of leadership distances the voters from those they vote for. Additionally, there is a great disappointment because there are no charismatic people.

Government 52

Government Conference Meeting Television 52

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Buzzstream

APRIL 13, 2025

After a tumultuous 2024, weve heard (and felt) that SEOs and organizations are becoming more skeptical about the impact of links. This aligns with our State of Digital PR report , where measuring impact was the most challenging aspect. If only some brands are focused on sales pages and others arent, how does everyone measure impact?

Digital PR 62

Digital PR Branding 62

PRSay

AUGUST 6, 2024

Make them: Short While PR quotes measure in the triple digits, journalists use much shorter quotes. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies.

Writing 182

Writing Automotive System Leadership 182

ImPRessions - Crenshaw Communications

MAY 1, 2024

Only 20 percent of the 600 leaders surveyed said they plan to cut back on DEI in 2024. Forty percent view understanding and promoting diversity and inclusion as among the most important leadership attributes for those in their position. Most strikingly, 44 percent say they plan to increase existing DEI initiatives or create new ones.

Corporate 203

Corporate Leadership Study Survey 203

PRSay

FEBRUARY 3, 2025

Patrick Showtime Mahomes comments during the 2024 Chiefs Super Bowl parade capture this perfectly. This goal is SMART (specific, measurable, actionable, relevant and time-bound), one of the most effective ways to set goals, track progress and stay motivated in the workplace and on the field. 9 vs. the Philadelphia Eagles.

Energy 97

Energy Sports Engineering Strategy 97

Maxim Behar

OCTOBER 28, 2024

Secondly, we saw no real leadership debates. Instead, they either answered whatever they pleased or gave vague responses, even though it's 2024 and the whole world, not just Bulgaria, is awaiting the outcome in America on November 5.

Government 52

Government Crisis Policies System 52

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. So, says Propel, which provides PR software.

Report 109

Report Publicity Marketing Pitching 109

Maxim Behar

JULY 4, 2024

There is no topic more important than communication today, in 2024. Secondly, we have media that can be measured for the first time in history. Back then, there was no method to measure how popular an article or news article was in the newspaper. . – you can get a complete picture of the users at any time.

Newspapers 59

Newspapers Social Media System Writing 59

Reputation Us

MARCH 12, 2025

My mission was to champion ethical leadership and empower marginalized groups in society. In December 2024, I was privileged to visit Girl Power Talk s offices in India. I was thrilled and inspired in equal measure to see how their mission aligns with ReputationUs values. In doing so, they are able to excel in leadership roles.

Nonprofit 78

Nonprofit Leadership Reputation Community 78