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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.

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ICON 2024 Q&A: Impact Communications With National Geographic’s Dolly Maiah

PRSay

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October.

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Faces & Markets of PRGN: Mexico: Bringing PR and PA Excellence to Diverse Organizations  

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Building strong relationships with local media and opinion leaders. Trust and personal connections are crucial in the Mexican business environment. million users TikTok : 74.14

Marketing 101
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S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation

PRSay

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

pic.twitter.com/ImQtmiYRXn Frank Strong (@Frank_Strong) August 2, 2024 The survey did not provide a sample quantity. Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Source: PRSA/SmartBrief survey 7/31/24.

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

billion by 2024. Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. According to Demand Sage, there are 4.2

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Leveraging the 2024 Olympics for Media Attention: A Comprehensive Guide

PR for Anyone

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience.

Media 130