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Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.
The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience.
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.
If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Look for internships on campus or with local small businesses, boutique firms and nonprofits.
Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. TikTok could well surpass Snapchat in 2024.
Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. story angles.
Guest Posting is the Most Popular Link Building Tactic in 2024 There is somewhat conflicting data about tactics. Each time, I find that the sites have had considerable dips in traffic since March 2024. And if you can, avoid pitching to sites you find on lists. I outline an entire pitching strategy in my video below: 4.
Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors. Here is what you should pay special attention to: Social media monitoring In 2024, Facebook has over 3 billion users while LinkedIn is just over the 800 million mark.
So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. I didn’t understand how to craft a good pitch and how to pitch a story.
One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.
When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time.
In 2024, I expect to focus on the technical details of EV powertrains, ADAS and automated driving technologies – including sensors and silicon – as these are the building blocks for our future cars, and companies are absolutely working on them today. What advice do you have for PR people that want to pitch you?
What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers. Please don’t pitch something and then go M.I.A. Any pet peeves with PR people? You can follow David on Twitter and LinkedIn.
That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has any background on a journalist I’m pitching at the Wall Street Journal bureau there. The post PRGN Hong Kong Meeting 2024: Why meeting in person is still important appeared first on Landis PR.
Here’s another example: Obviously, the threat of cyberattacks is always looming, and with technological advancements each year, this topic will still be big in 2024. Though not the same format, fast forward to 2024, and cybersecurity is still a concern. If you’re unsure, click the Preview button, which will show you the top results.
For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. Better Business Bureau has contact information for many local businesses. A quick search for “send me tips” uncovers a slew of journalists eager for your pitches.
Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). They are focusing on news content that’s adaptable to broadcast or digital subscriptions and news-based podcast products — which can all be pitched and monitored.
However, some digital PRs create new content on their site or blog and pitch it to journalists to jack a news story. Then, when the day finally came, they pitched their study to journalists. Given that Cliff already wrote about the lottery winner, there’s a high likelihood that Cliff is relevant for a pitch.
“Top Cities for Hiking,” “Best States to Start a Business In,” “Most Exciting Summer 2024 Road Trips,” and “Worst Places to Own Income Property.” Ideating Your City Study Creating a city listicle article has five main parts: ideation, research, targeting, pitching, and tracking.
The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. Invest In Local SEO Local SEO refers to enhancing your online visibility to connect with customers in your geographical area. Encourage customers to leave reviews , as they can significantly impact your local search rankings.
Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.
Through a lot of hard work and strategic pitching, the post really took off. Heres How Menu Prices Have Changed Over the Years [2024] Reddit mentions McDonald’s Press Release Statement from FinanceBuzz on Fast Food Inflation Study Fast Food Wars 2024: Which Value Meals Offer the Most Bang for Your Buck? ” 6.
During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. What advice do you have for PR people that want to pitch you? area locals, A Sound of Thunder. Know your audience.
Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. Not only do we personalize our pitches in terms of the content, but we also tailor the timing of each pitch to the contact. MuckRack differs from Cision in the size of its media database. What Do the Experts Say?
Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. The other day, I received a guest post request that pitched 25 article ideas.
This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.
Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.
You can do digital PR without content, like pitching expert commentary to a journalist. But mostly, it is done by creating content and pitching it to journalists, like creating data-driven city studies. I don’t need someone to pitch me their link to replace a broken one. Which they quickly backpedaled on.
I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. What advice do you have for PR people that want to pitch you? How long have you been in journalism and how did you get started?
She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. What advice do you have for PR people that want to pitch you? I’ll reply to that email probably 100 times out of 100, regardless of how off-base the pitch might be.
Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.
The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. They paused the program for 2023 but plan to resume in the new year (2024). Then I had an epiphany — agency life isn’t for everyone.
Then you have local SEO people building for local SEO, like the home improvement niches and stuff like that, especially in the States. Or maybe you’re a local insurance company. Are you pitching ideas for them? We pitch using Surfer and we actually do this for link inserts as well. I call it the eye test.
And as we’ve seen, fast forward to 2024, helpful content updates, a few link spam updates. We know we can see huge, significant improvements just because, especially a lot of like local service businesses and stuff that they’ve got great businesses. Do you create assets for clients to pitch? So that’s inbound.
Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.
If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.
After the 2024 Google leak, even more potential connections between ranking and links have come to light. Best Cities for X In a “best cities” or “index” campaign, the goal is to create a ranking of cities, states, or countries, rank them, and then pitch the winners (or losers) to those regional news publications.
Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different. Tip: In the US, use a tool like Qwoted.
It’s the pitching. It’s the content that’s being pitched out. So it could be content-led pitching and the expert quote, like contentless or whatever. Suppose we discuss the local news sites in the US, for example. If Google is ignoring those links, then what’s the benefit? And my take here is that.
We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. 1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content.
I’m presently working on an article relating to the emissions systems that diesel engine makers will utilize to significantly reduce both NOx and particulate for 2024, while at the same time reducing fuel consumption. What advice do you have for PR people that want to pitch you?
There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. If it’s interesting, you can pitch it for coverage. monthly searches.
I have done this big study on SAS link building method did see what looks like a pretty big link spam update in 2024, the June link spam update. And then I think on the like extreme opposite end ironically like small, truly local like brick and mortar service area businesses might need 20 links total, and they’re in good shape, right?
These include things like: Featured Snippets People Also Ask (PAA) Knowledge Panels Local Pack (Map Pack) Top Stories Image Pack Video Results However, as they said in bullet #1 from their slide, Google continually tests new features. The city index study is one way to attract local journalists.
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