The Resolution Blog

FEBRUARY 7, 2024

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.

How To 209

How To Data Measurement Technology 209

Sword and the Script

DECEMBER 3, 2024

In January of 2024, I spent some time with the company and published a product briefing on Propel that’s worth reading if you’ve shortlisted the company. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.”

Software 176

Software Measurement B2B Training 176

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. CSR stresses quality over quantity.

Trends 187

Trends Video B2C Measurement 187

PRSay

OCTOBER 15, 2024

Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif. Ahead of her Oct. Another meeting is one thing.

Company 68

Company Employee Internal International 68

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. These PR and marketing trends can help you thrive in 2024. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 182

Trends Marketing Wikipedia Reddit 182

Prowly

JUNE 20, 2024

The media measurement tools mentioned in this article can provide valuable media analytics and insights that […] The post 30+ Best Media Measurement Tools for PR Pros in 2024 appeared first on Prowly Blog.

Tools 118

Tools Measurement Media Analytics 118

Stuart Bruce

MAY 27, 2024

The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of … © Stuart Bruce - AMEC Communication Measurement and Evaluation Summit 2024 best highlights was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future (..)

Measurement 103

Measurement Communications Crisis Communications Reputation 103

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. In 2024, course-correct if you find yourself slipping toward any of these mistakes. The post Top Ways To Lose An Industry Award in 2024 appeared first on Crenshaw Communications.

Industry 170

Industry Case Study B2B Resources 170

Sword and the Script

APRIL 9, 2024

the 2024 edition report is based on 2023 data). You can download a copy here: 2024 Digital Engagement Benchmarks. >>> This is relevant to the study because ON24 analyzed the behavioral patterns that occurred in their platform last year, to develop a report. The “sample” size for this study is considerable.

B2B 154

B2B Study Report Product Launch 154

Sword and the Script

JANUARY 21, 2025

pic.twitter.com/ImQtmiYRXn Frank Strong (@Frank_Strong) August 2, 2024 The survey did not provide a sample quantity. Khan Academy for Math (free ) If the list above makes you think Ive been slacking off in the latter part of 2024, I havent been. Source: PRSA/SmartBrief survey 7/31/24. N value was not provided.

Google 156

Google Course Survey YouTube 156

Prowly

SEPTEMBER 18, 2024

We found that an increasing number of clients and stakeholders are starting to prioritize evaluating our work on measurable results , usually built on data-driven strategies. Our respondents said that the use of sales metrics in PR measurement has increased from 13% in 2023 to 19% in 2024. Tool usage is up to 67.4%

Measurement 104

Measurement Tools Data Pitching 104

Agility PR Solutions

DECEMBER 19, 2023

The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in its wake.

Ethics 110

Ethics Course Measurement Industry 110

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Prowly

JANUARY 14, 2025

37% of participants of the PR Trends 2025 survey believe that data-based strategies will yield more measurable outcomes in 2025. Over to you 2024 was a busy year for Prowly, but it must have been even more chaotic for you, a PR pro. A new tide is coming in PR, and you can either sink or swim. Well keep you posted!

Pitching 104

Pitching Data Analytics Writing 104

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Agility PR Solutions

JANUARY 21, 2024

Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core (..)

Government 114

Government Analysis Reputation Media 114

Prowly

MARCH 22, 2024

No matter what industry you’re in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog.

Measurement 104

Measurement How To Branding Brand 104

ImPRessions - Crenshaw Communications

MAY 1, 2024

Only 20 percent of the 600 leaders surveyed said they plan to cut back on DEI in 2024. Most strikingly, 44 percent say they plan to increase existing DEI initiatives or create new ones. Forty percent view understanding and promoting diversity and inclusion as among the most important leadership attributes for those in their position.

Corporate 203

Corporate Leadership Study Survey 203

Buzzstream

SEPTEMBER 3, 2024

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.

Pitching 126

Pitching How To Digital PR Data 126

Prowly

JUNE 18, 2024

You can’t improve on what you don’t measure. Adopting a data-driven PR strategy […] The post How to Create a Data-Driven PR Strategy in 2024 appeared first on Prowly Blog. Adopting a data-driven PR strategy […] The post How to Create a Data-Driven PR Strategy in 2024 appeared first on Prowly Blog.

Data-Driven PR 80

Data-Driven PR Data Strategy How To 80

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. And it yeah, let’s get into kind of the successes and measuring success. How do you measure success for your clients? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

5W PR

MAY 17, 2024

The RSA 2024 conference, one of the premier events in the cybersecurity industry, was overwhelmingly centered around the topic of artificial intelligence (AI). On the other hand, AI also offers powerful tools to enhance security measures. The RSA 2024 conference highlighted AI’s transformative potential in cybersecurity.

Conference 78

Conference System Training Technology 78

Buzzstream

JANUARY 28, 2025

Google Trends ) The industry blew up sometime during the Pandemic when Googles John Mueller tweeted: This, combined with Googles 2024 Helpful Content Update, Link Spam Update , and foray into AI, have made PR, in general, a much more critical part of the marketing mix. 10% of digital PRs dont measure relevance at all. BuzzStream ) 5.

Digital PR 71

Digital PR Branding Brand SEO 71

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JUNE 11, 2024

Staffbase offers toolset for planning, measuring internal comms Staffbase, a German company that develops internal communications rolled out a new product it calls “ Mission Control.” Second, they don’t have a measurement system to “close the loop” and understand the impact of their work on employee engagement.

International 95

International Internal B2B System 95

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.

Pitching 96

Pitching Print Report Measurement 96

PRSay

FEBRUARY 3, 2025

Patrick Showtime Mahomes comments during the 2024 Chiefs Super Bowl parade capture this perfectly. This goal is SMART (specific, measurable, actionable, relevant and time-bound), one of the most effective ways to set goals, track progress and stay motivated in the workplace and on the field. 9 vs. the Philadelphia Eagles.

Energy 97

Energy Sports Engineering Strategy 97

Wadds Inc.

FEBRUARY 3, 2025

The Company and the Activist: Going Beyond PR Stuart Thomson Routledge November 2024, About Claire Munro Claire Munro Chart.PR, CMktr is an award-winning communications professional and manager with almost 20 years experience in PR, in the public, private and third sectors, currently working in telecoms.

Company 93

Company Public Affairs Government Case Study 93

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. The good news is that nearly all respondents to our survey (96%) say their organization’s annual PR budget is increasing in 2024.

Trends 179

Trends Publicity Survey Privacy 179

Prowly

DECEMBER 11, 2024

Here is what you should pay special attention to: Social media monitoring In 2024, Facebook has over 3 billion users while LinkedIn is just over the 800 million mark. For example, if you're measuring brand coverage, you may be interested in direct brand mentions only. Monitoring competitors must include their social media performance.

Print 104

Print Analysis SEO Tools 104

PRSay

AUGUST 6, 2024

Make them: Short While PR quotes measure in the triple digits, journalists use much shorter quotes. Copyright © 2024 Ann Wylie. One frustrated writer says: “Most quotes in press releases sound like the teacher in Charlie Brown cartoons: ‘Wah wah wah wah.’” So how can you make your sound bites sound better? All rights reserved.

Writing 182

Writing Automotive System Leadership 182

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

Leadership 161

Leadership B2B Study Survey 161

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Wadds Inc.

NOVEMBER 21, 2024

Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. Its in-depth analysis of what reputation means to a modern organisation, allied to clear, actionable advice for management, measurement and crisis handling, is invaluable.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

PRSay

DECEMBER 20, 2023

PRSA is now accepting entries for the 2024 Anvil Awards. no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Find details here. Likewise, when I’m judging award entries, I’m more prone to deduct points for incomplete submissions (e.g.,

Publicity 179

Publicity Case Study Ethics Study 179