Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. AI will bring benefits and risks.

Trends 179

Trends Publicity Survey Privacy 179

5W PR

MAY 17, 2024

The RSA 2024 conference, one of the premier events in the cybersecurity industry, was overwhelmingly centered around the topic of artificial intelligence (AI). On the other hand, AI also offers powerful tools to enhance security measures. On one hand, AI introduces new security threats.

Conference 78

Conference System Training Technology 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.

Pitching 96

Pitching Print Report Measurement 96

Sword and the Script

JUNE 11, 2024

Staffbase offers toolset for planning, measuring internal comms Staffbase, a German company that develops internal communications rolled out a new product it calls “ Mission Control.” Second, they don’t have a measurement system to “close the loop” and understand the impact of their work on employee engagement. Why cover this?

International 95

International Internal B2B System 95

5W PR

JANUARY 29, 2025

From real-world experiences to lasting connections to measurable change, this years CES was about making an impact. Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways.

Technology 78

Technology Healthcare Television Customer Service 78

Sword and the Script

DECEMBER 5, 2023

Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. This latest M&A deal is expected to close in Q1 of 2024. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. 2024 budget.

Software 155

Software Technology Reddit B2B 155

Wadds Inc.

APRIL 29, 2024

The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their organisations remain relevant and effective. The report was published in February 2024 by the Academic Society for Management & Communication.

Corporate 115

Corporate Trends Communications Ethics 115

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 183

Reddit Software B2B Technology 183

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

Wadds Inc.

NOVEMBER 21, 2024

She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management. Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

by 2024. . Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. The increase has in turn sparked new innovations in the technology. CTV/OTT ad budgets have been rising to keep up with the increase in media consumption.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

by 2024. . Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. The increase has in turn sparked new innovations in the technology. CTV/OTT ad budgets have been rising to keep up with the increase in media consumption.

Trends 170

Trends Advertising Advertising Video 170

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. Yet it’s still a bit of a shock to us that have been around the PR world for a while, especially since it’s the second significant brand in PR to come to an end so far in 2024. Indeed, they do.

Print 158

Print Newspapers Google B2B 158

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

Wadds Inc.

SEPTEMBER 9, 2024

The average wage has fallen from £56,340 in 2022 to £53,052 in 2024. The difference may also be explained by the cohort surveyed in 2022 compared to 2024. More than 2000 practitioners responded to an online survey in April 2024. You’d expect this value to be reflected in rising salaries, but it isn’t.

Publicity 98

Publicity Training Survey Report 98

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. PR measurement. Roughly half of respondents (47%) say they spend at least 25% of their time on PR measurement, the survey found.

Employee 156

Employee Software Survey Report 156

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. PR measurement evangelist Mark Weiner passed in December. In remembrance.

Brand 172

Brand Branding Reddit Pitching 172

Wadds Inc.

SEPTEMBER 29, 2024

Teams are exploring ways to measure their impact on business performance, such as quantifying the value of policy advocacy, regulatory engagement and reputation management. While most corporate communications functions rate their technological maturity as basic (57%), there's growing interest in AI applications. Deloitte.

Corporate 98

Corporate Reputation Telecommunications Study 98

Sword and the Script

JUNE 18, 2024

And business spent lavishly on technology. When I look at the thousands of companies on the 2024 Martech Landscape , this definitely seems true. Marketing budgets are over-indexed on performance Measurement has long been the Achilles Heel of marketing. It’s probably true in other sectors as well.

B2B 164

B2B Government SMB Real Estate 164

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Wadds Inc.

SEPTEMBER 7, 2023

These include the business model of public relations functions, measurement and evaluation, and benchmarking public relations practices. Lead and motivate public relations teams Excellent communication depends on advanced technology, media, and skilled practitioners – but also on diverse teams that foster collaboration and innovation.

Report 116

Report Publicity Study Analysis 116

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. That recapitalization consisted of a $175 million note payable, due in February 2024, with interest rate alternatives of Prime Rate plus 8.5% This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”.

Analytics 82

Analytics Report Technology Pitching 82

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 183

Survey Marketing B2B Study 183

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

PR in High Definition

AUGUST 28, 2024

As AI (artificial intelligence) continues to evolve, the UK is on the cusp of introducing new legislation to regulate this transformative technology. This shift in strategy is more in line with worldwide patterns, as illustrated by the European Union’s AI Act that came into force in August 2024.

Government 62

Government Ethics System Training 62

NewsWhip

MAY 16, 2024

With CrowdTangle being deprecated in August 2024, many newsrooms are seeking an alternative for their social media news gathering, multichannel audience development, competitive benchmarking and developing ideas from social media trends. Here’s a synthesis of the key competences newsrooms should seek in their replacement technology.

Reddit 78

Reddit Instagram Data LinkedIn 78

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Closed captions are ideal for use in accessibility measures. There are two types of captions: open and closed.

Social Media 93

Social Media Media Video SEO 93

NewsWhip

FEBRUARY 15, 2024

The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports. Whether you’re managing live issues, monitoring the media landscape for context, or trying to keep stakeholders informed, that’s simply not good enough in 2024.

How To 78

How To Reputation Technology Analysis 78

Stern + Associates

JULY 19, 2024

Explore More Experts on Sustainability, Purpose and Climate Solutions As organizations prioritize taking action on climate change over simply making pledges, the process of creating effective, measurable sustainability strategies must be thoughtfully approached.

How To 71

How To Financial Policies YouTube 71

Buzzstream

SEPTEMBER 27, 2024

Here’s another example: Obviously, the threat of cyberattacks is always looming, and with technological advancements each year, this topic will still be big in 2024. In late 2019, website security software SiteLock created “Presidential Candidate Report Cards” that measured their cybersecurity awareness.

Digital PR 118

Digital PR Pitching Radio Google 118

Scott Public Relations

JULY 13, 2023

The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. It is great that they view us as a strategic partner and understand that the influence of what we bring to the mix can actually be measured,” says Brunnen Founder and Chair Taru Nikulainen.

Ethics 52

Ethics Survey Insurance Insurance 52

Newsfile

DECEMBER 20, 2023

This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives. Top 8 AI Tools for ESG Reporting in 2024 Arabesque S-Ray – applies AI to assess sustainability performance and translate ESG metrics into scores. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Contently - Strategy

AUGUST 7, 2024

While these measures are still relevant, step 6 is even more important given Google’s focus on quality content created for humans (not machines!). Focus on overall content quality A recent drop in search rankings may also be a matter of needing to refresh your content to improve its overall quality.

SEO 77

SEO Google Engineering Web 77

Contently - Strategy

MARCH 11, 2024

So, what should content marketing for financial services look like in 2024? How can financial services companies surpass hurdles to successful content creation, like compliance, organizational silos, technological adoption, and company culture? Definitively measuring the value of marketing investments is the holy grail.

Financial 52

Financial Content Marketing Marketing How To 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. They paused the program for 2023 but plan to resume in the new year (2024). PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Practical Law Construction

APRIL 20, 2022

On 28 March 2022, the government released its EV infrastructure strategy , which underpins its strategy to introduce targets for sales of ‘clean’ vehicles from 2024 and e nd sales of new petrol and diesel cars by 2030. Key new measures to increase chargepoint roll out. Key measures include: The creation of a £1.5

Government 52

Government Mobile Data Local 52