The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. These PR and marketing trends can help you thrive in 2024. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

DECEMBER 3, 2024

The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time.

Software 176

Software Measurement B2B Training 176

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

Pitching 104

Pitching Data Analytics Writing 104

Remote PR Jobs

FEBRUARY 11, 2025

What was once a simple way to access media opportunities became a more complex process, culminating in the eventual shutdown of HARO in 2024. A starting point could be finding journalists' contact information so you can pitch them directly. However, the rebrand led to a shift that frustrated many, especially freelance professionals.

Media 133

Media Pitching Tools Resources 133

PRSay

NOVEMBER 15, 2024

Before his keynote address at PRSA’s ICON 2024 on Oct. Jim Cowsert/Grapevine Photo ] The post ICON 2024 Q&A: ABC’s Gio Benitez on What He Needs From PR Professionals first appeared on PRsay. 15 in Anaheim, Calif., Morning TV news shows blend hard news, entertainment and lifestyle content. Because we’re all humans.

Television 68

Television Transportation Trends Pitching 68

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211

Writing Communications Marketing B2B 211

Prowly

FEBRUARY 25, 2025

TRY PROWLY FOR 7 DAYS FREE The best Agility PR alternatives in 2024 Do you like Agility PR but you're not convinced by their pricing, their feature set, or their presence in your part of the world? TRY THE BEST ALTERNATIVE FOR 7 DAYS FREE The post Agility PR Solutions: 2024 Reviews, Pricing, Pros and Cons appeared first on Prowly.

Tools 104

Tools Software Enterprise Crisis Management 104

PRSay

OCTOBER 30, 2024

Here, Dye-Anderson, a speaker at PRSSA’s ICON 2024 in Anaheim, Calif., As they’re losing their jobs, unfortunately, [journalists are] coming to us as PR professionals, pitching ideas to us because they now have to pitch ideas to newsrooms to sell a story to make a living. Newsrooms are shrinking.

Trends 60

Trends Print Social Media Reputation 60

PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? Copyright © 2024 Ann Wylie. Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Many did not say their families, children or God. Don’t miss a single tip: Sign up for Ann’s email newsletter here.

Report 152

Report Writing Engineering Study 152

PR for Anyone

JULY 27, 2024

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience.

Media 130

Media Pitching Local Training 130

OnePitch

DECEMBER 28, 2023

We’re counting down the days until CES 2024 ! As you build your final media list and schedule in-person interviews, we compiled a list of media friendlies, creators, and reporter teams who will be at CES 2024. Get those pitches ready! This year, the four-day Vegas trade show is expected to be the largest yet.

Report 120

Report Trade Shows Pitching Interviews 120

OnePitch

NOVEMBER 14, 2024

For those who are starting to pitch products now as gifts for the 2024 holiday season, here's a list of 12 journalists to keep on your radar. As Mariah Carey says: "It's tiiiiime"! The holidays are right around the corner, gift guides are already being released, and it's crunch time.

Pitching 109

Pitching Report 109

Prowly

MAY 21, 2024

This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. Today, we’ll help you discover everything about […] The post Prezly Pricing in 2024: How Much Does Prezly Cost? One option could be Prezly.

Software 104

Software Pitching Blogging Media 104

Bianchi Biz Blog

OCTOBER 17, 2024

CES 2025 – the largest in-person independently audited tech event in the world – continues to grow and is tracking to beat the 2024 version of the show in attendance, media representatives and exhibitors. billion To see the CES 2024 audited data, click here. For registration info, click here. Some 372 ( as of Sept.

Technology 96

Technology Automotive Mobile Software 96

Buzzstream

NOVEMBER 5, 2024

In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. So, let’s get into the impact of the Link Spam Update in June of 2024. before pitching. For example, someone pitches you a statistic that would really make an article that you wrote more appealing and vice versa.

Google 62

Google SEO Tools Examples 62

Prowly

SEPTEMBER 18, 2024

DOWNLOAD THE FULL REPORT FOR FREE #1 The rise of the ROI-driven PR model PR professionals are facing increasing pressure to demonstrate value, with 48% struggling to prove the effectiveness of their work in 2024—up from 41% in 2022. In 2022, only 6% of respondents said this was important, but by 2024, that number has risen to 22%.

Measurement 104

Measurement Tools Data Pitching 104

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Bianchi Biz Blog

JANUARY 9, 2025

Rather than focusing your media pitches on your specific product or service, or even on the breaking news of the day, try approaching things in the context of how your product/service addresses the overall trends or customer pain points.

Trends 84

Trends Analytics Reputation Pitching 84

Agility PR Solutions

JANUARY 4, 2024

Have you ever: Been ghosted by media personnel for an important pitch, even after multiple follow-ups? Had trouble connecting with your audience on […] The post 12 advanced strategies for PR to leverage conversion rate optimization in 2024 appeared first on Agility PR Solutions.

Strategy 110

Strategy Pitching Publicity Media 110

PRSay

NOVEMBER 25, 2024

If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Create your own opportunities. While summer internships are popular, some open during the school year.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. TikTok could well surpass Snapchat in 2024.

Marketing 90

Marketing Pinterest Radio Instagram 90

Buzzstream

DECEMBER 6, 2024

9, 2024, its replacement, Connectively, has shut down. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. As of Dec.

Case Study 116

Case Study Pitching B2B Tools 116

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

JANUARY 28, 2025

Google Trends ) The industry blew up sometime during the Pandemic when Googles John Mueller tweeted: This, combined with Googles 2024 Helpful Content Update, Link Spam Update , and foray into AI, have made PR, in general, a much more critical part of the marketing mix. Pitching Journalists 32. 54% of PRs receive 1-5 pitches per day.

Digital PR 71

Digital PR Brand Branding SEO 71

Prowly

AUGUST 30, 2024

It allows in-house marketing teams and PR agencies to manage contacts, pitch journalists , and publish stories on behalf of their businesses or clients. It’s a specialized PR tool for pitching journalists with relevant stories and their CRM helps you do this in an organized, structured manner.

Tools 104

Tools Software Pitching Analytics 104

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 146

Software Pitching Ethics Technology 146

Buzzstream

JULY 1, 2024

Guest Posting is the Most Popular Link Building Tactic in 2024 There is somewhat conflicting data about tactics. Each time, I find that the sites have had considerable dips in traffic since March 2024. And if you can, avoid pitching to sites you find on lists. I outline an entire pitching strategy in my video below: 4.

SEO 118

SEO Study Google Data 118

Bianchi Biz Blog

JANUARY 16, 2025

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. story angles.

Print 100

Print Marketing Instagram Newspapers 100

Bianchi Biz Blog

SEPTEMBER 21, 2023

Challenge: While even more media are expected to attend in 2024, a large majority of these journalists (which broke out in 2023 as 58% domestic and 42% international) that attended CES 2023 were there to cover the latest in consumer electronic products and gadgets. A combined 4,815 media representatives attended CES 2023.

Technology 93

Technology Automotive Mobile Interviews 93

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 183

Survey Journalism Report Pitching 183

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.

Pitching 96

Pitching Print Report Measurement 96

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And the 2024 version of the event, scheduled for Jan. CES 2024 POISED FOR GROWTH “CES 2024 is growing!

Automotive 87

Automotive Mobile Software Technology 87

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Top PR Insights from 2023 that PR Professionals Need for 2024 Five Essentials for PR Campaigns Tied to Holidays Holidays offer great opportunities for PR teams and the brands they represent, but it’s also easy to slip and see your message get lost in the chatter. More than ever, PR professionals are telling the stories ourselves.

Construction 182

Construction Storytelling Tools B2B 182

HMA Public Relations

APRIL 25, 2024

The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.

Journalism 111

Journalism Trends Pitching Report 111

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. The top uses of AI are all content-centric, such as creating media pitches and copy.

Trends 179

Trends Publicity Survey Privacy 179

Buzzstream

FEBRUARY 13, 2025

One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual.

SEO 62

SEO Journalism Radio Google 62