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Top 3 PR Problems and New Ways to Fix Them: Future-Proof Your Tactics in 2025

Prowly

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. story angles.

Print 100
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ICON 2024 Q&A: Insights on Influencers With Nicole Dye-Anderson of Wells Fargo

PRSay

Here, Dye-Anderson, a speaker at PRSSA’s ICON 2024 in Anaheim, Calif., News is no longer breaking in print followed by TV. As they’re losing their jobs, unfortunately, [journalists are] coming to us as PR professionals, pitching ideas to us because they now have to pitch ideas to newsrooms to sell a story to make a living.

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The State of PR 2024: Top 3 Takeaways You Need To Know

Prowly

DOWNLOAD THE FULL REPORT FOR FREE #1 The rise of the ROI-driven PR model PR professionals are facing increasing pressure to demonstrate value, with 48% struggling to prove the effectiveness of their work in 2024—up from 41% in 2022. In 2022, only 6% of respondents said this was important, but by 2024, that number has risen to 22%.

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50+ Brand New Digital PR Statistics For 2025

Buzzstream

Google Trends ) The industry blew up sometime during the Pandemic when Googles John Mueller tweeted: This, combined with Googles 2024 Helpful Content Update, Link Spam Update , and foray into AI, have made PR, in general, a much more critical part of the marketing mix. Pitching Journalists 32. 54% of PRs receive 1-5 pitches per day.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

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Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.