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Exploring the Future of Beauty: Insights from the Allure Best of Beauty Live Event 2024

5W PR

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The event showcased how brands are leveraging these platforms to engage directly with consumers and create demand for new product launches.

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Personalization matters: new webinar benchmarks and metrics for 2024

Sword and the Script

the 2024 edition report is based on 2023 data). For example, host a single webinar for a new product launch but offer break-out rooms by customer segments such as executive sponsors, daily users, admins or technical users. You can download a copy here: 2024 Digital Engagement Benchmarks. >>>

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

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Influencer Marketing: Food & Drink Campaigns

Prohibition

Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok. The brand provided Earle and her friends with a luxurious, Poppi-themed house, dubbed ‘Casa Poppi’, complete with branded dcor and products.

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. MANAGE YOUR CAMPAIGNS IN ONE PLACE Conclusion If we look back at the best PR campaigns of 2024, they share a few common traits. The tagline Got Milk?

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This Independence Day, Declare Independence From These Media Relations Tactics

Stern + Associates

That’s a good thing to do if you’re in media relations in 2024 as well. In some cases, it is still is: for product launches, new research reports and the like where it can serve as good foundation for outreach and awareness.

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Navigating the Evolving Beauty PR Landscape in 2024

5W PR

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. The post Navigating the Evolving Beauty PR Landscape in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.