PRSay

OCTOBER 16, 2024

In her dynamic General Session today at ICON 2024 in Anaheim, Calif. futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. Technology innovation is speeding up. Today, technology allows us to measure outcomes in ways that were impossible before, she said.

Technology 107

Technology Trends Banking Newspapers 107

Ronn Torossian

APRIL 18, 2024

E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections. Charting through 2024, several main trends are altering how people approach online shopping.

Trends 195

Trends Technology Consumer 195

The Resolution Blog

FEBRUARY 7, 2024

But at a time when data and technology is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.

How To 209

How To Data Measurement Technology 209

Agility PR Solutions

FEBRUARY 7, 2024

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators.

Study 195

Study Social Media Trends Financial 195

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024.

Trends 186

Trends Video B2C Measurement 186

5W PR

OCTOBER 22, 2024

AI as the Ultimate Assistant, Not the Replacement While on the topic of AI, a major takeaway from conversations throughout Adweek was the role this technology plays in the industry. Looking Forward ADWEEK 2024 was packed with insights that reaffirmed the evolving nature of our industry.

Retail 78

Retail Privacy Advertising Advertising 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 111

Automotive Technology Transportation Trade Shows 111

Agility PR Solutions

FEBRUARY 11, 2024

And as powerful technologies emerged in lockstep with this new focus, marketers found themselves overwhelmed with the digital takeaways their data analysis delivered.

B2C 178

B2C Strategy Retail Analysis 178

Agility PR Solutions

SEPTEMBER 25, 2023

At the rate of business-technology progress, predicting what will happen next week is tough enough. By 2024, we might all be teleporting to work.

Technology 110

Technology Trends Report Marketing 110

Agility PR Solutions

JANUARY 17, 2024

As 2024 kicks into gear, we at Horowitz are concentrating on the shifts in entertainment, media, and technology that will most certainly impact consumer attitudes and behaviors in the next 12 months.

Technology 105

Technology Trends Media Consumer 105

Bianchi Biz Blog

OCTOBER 28, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates.

Marketing 101

Marketing Crisis Local Internal 101

Agility PR Solutions

DECEMBER 5, 2023

But what was urgent then is unforgivably critical now—with AI now infiltrated in every aspect of business, and technology as a whole evolving at a galloping pace, the digital clarion call […] The post 10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX appeared first (..)

Technology 185

Technology Trends Publicity 185

Agility PR Solutions

OCTOBER 31, 2024

With changing consumer expectations, technological advancements, and a growing focus on sustainability, the role of travel PR has never been more critical. In 2024, travel PR professionals must embrace innovation and flexibility to stay ahead of the curve.

Travel 105

Travel Technology Consumer Industry 105

Institute for Public Relations

OCTOBER 15, 2024

PRNewswire examined how professionals issue press releases and use new technology to create them. A survey of 665 public relations industry professionals was conducted from July 10-31, 2024. press releases from July 1, 2023 to June 30, 2024. Additionally, PRNewswire analyzed more than 100,000 U.S. Key findings include: 1.)

Media 93

Media Survey Technology Industry 93

Sword and the Script

JANUARY 21, 2025

pic.twitter.com/ImQtmiYRXn Frank Strong (@Frank_Strong) August 2, 2024 The survey did not provide a sample quantity. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Source: PRSA/SmartBrief survey 7/31/24. N value was not provided.

Google 156

Google Course Survey YouTube 156

Wadds Inc.

NOVEMBER 23, 2024

In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ). Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. Industry surveys tell the story of the wholesale adoption of AI.

Corporate 111

Corporate Publicity Communications Enterprise 111

Sword and the Script

DECEMBER 3, 2024

We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. In January of 2024, I spent some time with the company and published a product briefing on Propel that’s worth reading if you’ve shortlisted the company. 1” of 2024, according to reporting by Bloomberg.

Software 176

Software Measurement B2B Training 176

Contently - Strategy

SEPTEMBER 30, 2024

Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 105

Social Media Privacy Brand Branding 105

Agility PR Solutions

JANUARY 17, 2024

Perhaps like never before, the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “human by design”—much more human-like and intuitive for people to use—and usher in a new era of unprecedented productivity and creativity.

Technology 110

Technology Company Creativity Trends 110

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike.

Technology 93

Technology Automotive Mobile Interviews 93

Agility PR Solutions

JUNE 2, 2024

Chief marketing officers are clear, confident, and intentional in where Generative AI integration and application will deliver the best results in marketing process improvement and execution in 2024, reveals new CMO Council research.

Technology 94

Technology Marketing Survey 94

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 100

Automotive Mobile Government Technology 100

Agility PR Solutions

SEPTEMBER 10, 2024

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Share your […] The post 2024 media relations: Here’s how it’s done—10 key strategies appeared first on Agility PR Solutions.

Media Relations 110

Media Relations Strategy Media Instagram 110

Stern + Associates

MARCH 27, 2024

TIME Magazine named 2024 “not just an election year. and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? The post Expert Strategies for Navigating 2024’s Election Uncertainties appeared first on Stern Strategy Group.

Strategy 133

Strategy Leadership Groups Employee 133

Agility PR Solutions

JUNE 2, 2024

Chief marketing officers are clear, confident, and intentional in where Generative AI integration and application will deliver the best results in marketing process improvement and execution in 2024, reveals new CMO Council research.

Technology 86

Technology Marketing Survey Publicity 86

PR for Anyone

JULY 27, 2024

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience.

Media 130

Media Pitching Local Training 130

Reputation Us

FEBRUARY 13, 2024

Thank you, Indiana Technology Institute of Technology for inviting ReputationUs’s President Casey Boggs to the Indianapolis Business Journal “Power Breakfast” on Monday, February 12, 2024. “We’re in a new era of connectivity in Indiana that aims to close the digital divide.”

Journalism 109

Journalism Construction Technology Financial 109

Agility PR Solutions

JANUARY 18, 2024

The 2024 Connected Retail Experience Study: Focusing on Omnichannel Efficiency by Incisiv, conducted in collaboration with Verizon and Cisco, shows that retailers are actively seeking innovative technologies to revolutionize store efficiency, mitigate increasing retail theft, and address critical labor shortages.

Retail 120

Retail Study Technology Trends 120

Agility PR Solutions

SEPTEMBER 30, 2024

Customer experience through artificial intelligence means using AI technologies to improve customer interactions, optimize business processes, and boost overall customer health scores.

Technology 105

Technology Consumer Company Trends 105

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. billion by 2024. billion by 2024. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility.

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

AUGUST 21, 2024

The rise of voicebots has changed how we use conversational AI through advanced AI and NLP technologies. According to […] The post 9 ways AI voicebots can empower your workforce in 2024 appeared first on Agility PR Solutions. These AI-powered assistants allow users to communicate naturally, understand, and respond like humans.

Technology 100

Technology Communications Trends Publicity 100

Prowly

SEPTEMBER 18, 2024

DOWNLOAD THE FULL REPORT FOR FREE #1 The rise of the ROI-driven PR model PR professionals are facing increasing pressure to demonstrate value, with 48% struggling to prove the effectiveness of their work in 2024—up from 41% in 2022. In 2022, only 6% of respondents said this was important, but by 2024, that number has risen to 22%.

Measurement 104

Measurement Tools Data Pitching 104

Sword and the Script

AUGUST 27, 2024

To that end, it’s no secret times have been tough in the technology space recently , and how software businesses have responded is telling. pic.twitter.com/QDuy03c5E0 — Stewart Mac (@bodyart99uk) August 26, 2024 Even worse, some CPG companies are hitting their customers twice – both raising the price per unit and shrinkflation.

B2B 103

B2B Company Software LinkedIn 103

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And that includes the vehicle technology and advanced mobility segment of the annual show.

Automotive 87

Automotive Mobile Software Technology 87

PRSay

AUGUST 14, 2024

Crystal Washington is celebrated for her knack for breaking down complex topics in AI, social media and app technology. Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer, is a keynote speaker at PRSA’s ICON 2024 in Anaheim, Calif.,

Agriculture 87

Agriculture Technology Trends Journalism 87