Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. They’re now even expanding their viral line of tumblers to cater towards children & teens.

Consumer 78

Consumer Strategy Viral Marketing 78

Prohibition

SEPTEMBER 11, 2024

For example, after a product goes viral — such as a skincare item or a new coloured water bottle— de-influencers might debunk its efficacy or argue that it’s not worth the hype, often suggesting more affordable or practical alternatives. However, brands should not see de-influencing as an outright threat.

Strategy 62

Strategy Viral Branding Brand 62

Prohibition

MARCH 8, 2024

LinkedIn axes lookalike audiences Looking toward B2B, on February 29th, 2024, LinkedIn will discontinue the lookalike audience functionality. It will be interesting to see how this plays out amid the current TikTok/Universal Music debate. Users will no longer be able to create new lookalike audiences or edit existing ones.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility. It goes into effect on July 1, 2024.

Branding 83

Branding Brand Marketing Ethics 83

Buzzstream

NOVEMBER 21, 2024

If you haven’t already seen his digital PR newsletter, you might have seen digital PR expert Mark Rofe on this giant “ Date Mark” billboard , his viral trip to Nandos , his appearance on our podcast , or his UK Christmas Tree store. 9, 2024, leaving Source of Sources as one of the remaining alternatives.

Digital PR 62

Digital PR SEO Web Resources 62

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. The Grimace Shake was a viral sensation that demonstrated the power of user-generated content and allowed McDonald’s new product to remain in the limelight in an impactful and interactive way.

Marketing 52

Marketing Viral Trends Consumer 52

Buzzstream

DECEMBER 30, 2024

Data from Muck Racks State of Journalism 2024 report backs this up directly. which went insanely viral, and has just under one thousand linking root domains today. Identify Your Areas of Relevancy and Expertise You must establish where you or your brand can establish expertise and relevance.

Pitching 62

Pitching Trends Google Data 62

Prohibition

JULY 10, 2024

Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image. For example, a campaign that unintentionally marginalises a segment of the population or appears tone-deaf to current social issues can result in immediate public backlash.

Marketing 62

Marketing Fashion Financial Reputation 62

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. I realized it would be silly not to have someone as experienced as Nate on our podcast. Positional is now live! And the result would be that we would build a lot of backlinks to it.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

JULY 10, 2024

It’s for a journalist to cover a story in 2024, and that content, you know, has to be relevant to them, right? link] — Lou Ali (@Lou_LouD) April 24, 2024 I mean, come on, what’s the relevancy between a casino brand and a medical topic? Suppose we discuss the local news sites in the US, for example.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

FEBRUARY 12, 2025

And as we’ve seen, fast forward to 2024, helpful content updates, a few link spam updates. Obviously the dream is to come up with something that could go viral. Cause I think that probably plays a lot into this because what used to be a Was link quantity years ago, right? It’s all focused on quality relevance.

Digital PR 62

Digital PR Measurement SEO Google 62

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? HubSpot’s 2024 report found that short-form videos generated more return on investment than any other marketing trend, including influencer marketing and selling on social media apps. Is there a YouTube video that garnered thousands of organic views?

eBook 52

eBook Video YouTube Infographics 52

Buzzstream

SEPTEMBER 11, 2024

So from 2023 to 2024, we would just look and re update the data. Essentially, it’s the same, the same campaign and, and sometimes if we do update the data, we just end the subject line, right, 2024 instead of 2023 Vince: and all of Amelia: a sudden, it’s 90 Vince: again. Vince: Yeah.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Amelia Selby PR Manager, SEOTravel Campaigns are much less likely to go ‘viral’ in today’s media landscape and most PR campaigns get significantly less links than they used to.

Digital PR 62

Digital PR Report SEO Data 62

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. The post ⚡️ Jan + Feb 2024 Newsletter: What’s Up with Gen Z!?

Fashion 78

Fashion Viral Trends Television 78

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. The post ⚡️ Jan + Feb 2024 Newsletter: What’s Up with Gen Z!?

Fashion 60

Fashion Viral Trends Television 60

Prohibition

FEBRUARY 13, 2024

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. A dispute between Universal Music Group and TikTok has led to the removal of a vast number of popular songs from the app, including hits from globally renowned artists like Taylor Swift, Harry Styles, and Adele.

Instagram 62

Instagram LinkedIn Social Media Media 62

Buchanan PR

DECEMBER 22, 2024

As 2024 comes to a close, the dynamic world of social media shows no signs of slowing down. TikToks explosive growth, surpassing 2 billion global users in 2024, highlights the platform’s unmatched ability to inspire creativity and sustain massive user engagement.

Social Media 90

Social Media Trends Viral Media 90

NewsWhip

MARCH 6, 2025

Our 2024 publishing report found that sports content thrived on video platforms, with some publishers surpassing one billion engagements with their posts across all channels. The mix of entertainment, viral moments, and hard news coverage reinforces TikToks role as one of the go-to news sources for a diverse mix of audiences.

Sports 88

Sports Viral Analysis Video 88

PRSay

OCTOBER 12, 2020

We won’t have a vaccine available to the world until at least 2023, possibly 2024, at the current pace of development. I said back in February that it would be a minimum 36 months of a hard-fought battle with the virus. I now think that was overly optimistic. Using a nationalistic approach to conquering this disease will inevitably fail.

Viral 158

Viral Interviews Travel Government 158

Landis PR

DECEMBER 17, 2024

Image courtesy of Pixabay As 2024 comes to a close, its time to reflect on the public relations moments that defined the year. From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency.

Tourism 52

Tourism Travel Creativity Community 52

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024. million, CNN has seen 3.2

Trends 78

Trends Social Media Community Viral 78