Prowly

FEBRUARY 18, 2025

Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. Whether you're in an agency or in-house team, Prowly can be your campaign's best friend. How-to Guide with Examples (2025) appeared first on Prowly.

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Examples How To Product Launch Print 104

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Influencer marketing is shifting as creators are partnering with brands to create content surrounding these product offerings.

Technology 78

Technology Product Launch Analysis Storytelling 78

Bianchi Biz Blog

AUGUST 15, 2024

After seeing a 15% boost in senior-level executive attendance in 2024, CES is positioned to dominate the world of tech news once again in 2025. Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever.

Automotive 100

Automotive Mobile Interviews Resources 100

PR in High Definition

AUGUST 28, 2024

Start off by plotting out key milestones or important moments in time – such as product launches, events, significant global awareness days and other key dates that align with your brand. PR calendar – A well-structured PR calendar is essential for staying organised throughout the year. The magic formula?

Strategy 62

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5W PR

NOVEMBER 18, 2024

Strategic Priorities : PR is challenging to measure, so understanding what to prioritize from day one with an agency is key. The Importance of Thought Leadership : While product launches or tech updates matter, strong media presence also requires thought leadership and newsjacking. Can’t wait for next year’s event!

Strategy 60

Strategy Leadership Product Launch Retail 60

Prowly

MARCH 3, 2025

PR evaluation techniques help in-house PR teams and agencies accurately report on the results of their PR work , refine their strategies, demonstrate the value they provide, and improve overall communication with stakeholders. TRY PROWLY FOR 7 DAYS FREE The post PR Evaluation: Top Metrics and Tools to Use in 2025 appeared first on Prowly.

Tools 104

Tools Measurement Analytics Analysis 104

Presspage

FEBRUARY 5, 2025

In this article, well get into the basics of PR distribution, explain the difference between wire services and all-in-one platforms, and reveal the 7 best press release distribution services you should be using in 2025. What is press release distribution? Lets start by setting the record straight on press release distribution.

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Tools Enterprise Analytics Software 78