Sword and the Script

NOVEMBER 26, 2024

That reality seems to be sinking in as several recent surveys all suggest marketing is going to get much-needed budget bump in 2025. of revenue Senior marketing leaders expect marketing budgets to see a healthy boost in 2025, according to the most recent version of The CMO Survey. Read more: 2025 B2B Marketing Mix Report by Sagefrog 3.

Survey 186

Survey B2B Marketing Measurement 186

Prowly

DECEMBER 11, 2024

Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Whether you're in marketing or PR, you'll get the definitive guide on competitive monitoring.

Print 104

Print Analysis SEO Tools 104

PR in High Definition

APRIL 28, 2016

Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Product launches. At this exponential rate of growth, the future of marketing and communications will certainly become centred on virtual reality.

Social Media 54

Social Media Tools Enterprise Marketing 54

PR in High Definition

AUGUST 28, 2024

Start off by plotting out key milestones or important moments in time – such as product launches, events, significant global awareness days and other key dates that align with your brand. PR calendar – A well-structured PR calendar is essential for staying organised throughout the year.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

5W PR

NOVEMBER 18, 2024

The Importance of Thought Leadership : While product launches or tech updates matter, strong media presence also requires thought leadership and newsjacking. What’s Next for PR in 2025 : To close, I discussed how PR is evolving as media outlets consolidate and the lines between paid and earned media blur.

Strategy 60

Strategy Leadership Product Launch Retail 60