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As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. In 2025, audience research has become a sophisticated science. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness.
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.” But Jane Hunt from digitalPR agency JBH literally wrote the book on DigitalPR. Their book, the DigitalPR Playbook , is an absolute must-read for digitalPRs. In our talk, we discussed many digitalPR topics, but what I kept coming back to was the idea that digitalPR is growing up.
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So, if you are thinking of doing some guest posting in 2025, I highly suggest giving this a watch/listen. Actionable Takeaways Based on our chat, here are some actionable takeaways for PRs. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches.
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And with that, I present to you, 40+ marketing and PR predictions for 2025 1. I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan. on Tuesday, December 9, 2025.
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You can see an entire post on constructing media pitches from digitalPR expert Hannah Smith , but here are the building blocks: In our podcast , Hannah shared a fantastic tactic for evaluating her pitches: I’ll look at my pitch and ask myself: could the journalist write this story in 15 minutes just using my pitch? It doesnt.
That brings me to my last pricing analysis: digitalPR. DigitalPR Link Building Pricing DigitalPR link building pricing is $1,250-$1,500 per unique link, not including syndicated links. Or they might create several smaller campaigns where they pitch expert commentary to generate brand mentions.
As PR professionals, our job is to help organisations communicate efficiently during these times of constant change. Today, social media management is critical for organisations aiming to engage effectively with their publics, manage their brand, and navigate the complex landscape of online communication. 2025, January 30).
BuzzStream hired me in November 2024 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials. We barely had much going outside of branded terms. Any non-branded organic seemed to go to our severely outdated tools section: (These tools still get tons of traffic.)
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