Sword and the Script

NOVEMBER 26, 2024

That reality seems to be sinking in as several recent surveys all suggest marketing is going to get much-needed budget bump in 2025. of revenue Senior marketing leaders expect marketing budgets to see a healthy boost in 2025, according to the most recent version of The CMO Survey. Read more: 2025 B2B Marketing Mix Report by Sagefrog 3.

Survey 186

Survey B2B Marketing Measurement 186

Prowly

DECEMBER 11, 2024

Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Whether you're in marketing or PR, you'll get the definitive guide on competitive monitoring.

Print 104

Print Analysis SEO Tools 104

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Brand 71

Brand Branding Marketing Fashion 71

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Product launches.

Social Media 54

Social Media Tools Enterprise Marketing 54

PR in High Definition

AUGUST 28, 2024

A well-thought-out PR strategy for the upcoming year can help you build stronger relationships, elevate your brand, and navigate potential crises with ease. These goals can range from increasing brand awareness and improving reputation , to raising the profile of an exec and establishing them as thought leaders in your industry.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

5W PR

NOVEMBER 18, 2024

It was a privilege to join distinguished speakers from the entertainment, food/beverage, and retail sectors, engaging with top marketers on trends from the rise of convenience stores and social media evolution to restaurant industry shifts, nostalgia-driven branding, and AI’s role in marketing.

Strategy 60

Strategy Leadership Product Launch Retail 60