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Competitive Monitoring: The Practical Guide for 2025

Prowly

Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Whether you're in marketing or PR, you'll get the definitive guide on competitive monitoring.

Print 104
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104
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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104
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How to Write a Communication Plan: Step-by-Step Guide for 2025

Prowly

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104
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Living at the Intersection of Beauty, Technology, and Innovation

5W PR

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. From smart mirrors analyzing skin in real time to customized skincare devices, AI-powered products were a dominant force at CES.

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How to write a press release: Layout, tips + free template

Presspage

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78
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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.