PRSay

JANUARY 7, 2025

Wishing you a productive, prosperous, joyful, and healthy 2025! Brown is an associate professor of public relations and integrated marketing communication at William Paterson University in Wayne, N.J. Contributing to the greater good should be integral to your personal and professional life. Follow her on LinkedIn.

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Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. The post Talkin’ Reputation.

Reputation 78

Reputation Crisis Insurance Insurance 78

Prowly

MARCH 4, 2025

Thats why weve broken down the five biggest PR trends shaping 2025. But your role shouldnt focus on collecting the data, AI will do that, but how to correctly interpret and share it with your senior leadership to influence business decisions. Let's dive in! It will be our job to understand the emotions behind the numbers.

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PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. Finally, it is important for me to share that PRSA has a resource and tool to help professional communicators describe their work and set an ethical baseline for what we do, how we do it, and why we approach it in this manner. Again, this is not my role nor my purpose.

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Ethics Publicity Crisis Film 146

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

Reputation 60

Reputation Ethics Employee Government 60

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. 3 recent surveys predict #B2B #marketing budgets will get a boost in 2025 1.

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Google Course Survey YouTube 156

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. My colleague says it well: Scientists are people, too.

Communications 79

Communications Nonprofit Storytelling Education 79

PRSay

MARCH 5, 2025

To that end, 2025 might be the year that we dump the dreaded unique visitors per month metric for the media websites where we place client stories. After being trained to use such platforms, communications teams will need time to interpret the qualitative data they provide.

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Media Relations Measurement Media Tools 97

Wadds Inc.

MARCH 1, 2025

A new report highlights how political shifts, stakeholder activism and accelerating news cycles are transforming the top management communications role. The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO.

Leadership 72

Leadership Public Affairs Corporate Study 72

PRSay

AUGUST 6, 2024

In fact, the average length of a quote in a recent issue of The New York Times , not including attribution, was between 19 and 20 words, according to a Wylie Communications analysis. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Instead, paraphrase.

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Writing Automotive System Leadership 182

Maxim Behar

FEBRUARY 2, 2025

World-renowned PR expert Maxim Behar has been named number one in the global ranking of the Top 50 Most Influential PR Professionals for 2025 by the American leadership platform Thinkers360. He is the founder and CEO of the leading PR company M3 Communications Group, Inc. said Maxim Behar. "I said Maxim Behar.

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Groups Leadership Communications Company 59

PRSay

JANUARY 24, 2025

After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater.

Course 68

Course Publicity Nonprofit Leadership 68

5W PR

JANUARY 29, 2025

How Was This Reflected at CES 2025? Technology communications professionals will play a crucial role in shaping the publics perception of these AI-driven advancements. The Growth of TV Technology Television advancements are always a highlight at CES, and 2025 continued that tradition.

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Technology Healthcare Television Customer Service 78

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. The post Talkin’ Reputation.

Reputation 78

Reputation Crisis Insurance Insurance 78

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. A well-structured press release is the foundation of effective communication. Use clear language to communicate what makes your product unique and why it matters.

Writing 78

Writing How To Product Launch Crisis 78

PRSay

DECEMBER 23, 2024

If youre a PR professional looking to make connections on the career-networking site, then make sure that youre active on LinkedIn [and] joining conversations that you see other communicators or journalists having, she said. I encourage communicators to take a look at those. The pandemic made LinkedIn more personal.

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LinkedIn Strategy Communications Industry 68

Communications Conversations

SEPTEMBER 19, 2014

of the workforce by 2025. Aren’t we the ones in leadership roles–or, at least, very close to taking over leadership roles for our Baby Boomer masters? Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right?

Marketing 162

Marketing Media Leadership Trends 162

PRSay

OCTOBER 30, 2024

From entertainment to financial services, she has been at the forefront of high-profile communications, crafting influencer strategies that lead to impactful coverage and outcomes. You need to] get buy-in from your internal stakeholders — whether executive leadership, legal, compliance — from the very beginning.

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Trends Print Social Media Reputation 60

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.” The Code of Ethics is our guide.”

Ethics 171

Ethics Training Social Media Leadership 171

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

Reputation 60

Reputation Ethics Employee Government 60

NewsWhip

OCTOBER 30, 2024

As these users search for an alternative, the question that has come up the most is: What do we actually need in a social listening tool in 2025 and beyond? Slack alerts and team-wide notifications can streamline communications, ensuring important insights are shared promptly. This is where custom alerts and digests come in.

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Tools Reddit Viral Instagram 78

PRSay

NOVEMBER 15, 2024

Looking ahead to 2025, what trends do you see on the broadcast news horizon? I think that blend is really important and it’s what makes morning TV so fascinating. If you want the fairest representation, [then providing us with a story’s] context is important. We are all trying to figure out streaming.

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Television Transportation Trends Pitching 68

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

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Digital PR Report SEO Data 62

PR in High Definition

FEBRUARY 22, 2021

Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. With effective executive communications, Jassy really can be the figure that Bezos never was. An executive communications opportunity? It’s expected to be running on 100% renewable energy by 2025. I would be.

Communications 71

Communications Reputation Energy Leadership 71

PRSay

OCTOBER 14, 2021

Professional communicators are at the center of organizations like never before. The chair-elect convenes a committee to draft the 2023-2025 PRSA Strategic Plan. It’s a great time to work in communications and I know our members will continue to meet challenges head-on. Our current plan and strategic priorities are spot on.

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Meeting Crisis Management Energy Resources 148

The Hoffman Agency

FEBRUARY 3, 2025

Silicon Valley, CA February 3, 2025 The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffmans San Jose headquarters.

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Enterprise Storytelling Agency Leadership 36

PRSay

MAY 17, 2024

co-authored a Wall Street Journal Op-Ed on May 12, arguing that Section 230 of the 1996 Communications Decency Act “is now poisoning the healthy online ecosystem it once fostered. For further reading on PRsay : • Section 230 Reform Is in the News Again: What Does It Mean for Communicators? Cathy McMorris Rodgers (R-Wash.)

Journalism 88

Journalism Social Media Google Reputation 88

Cision

NOVEMBER 3, 2016

According to Fox Business News , millennials – who will comprise 75% of the workforce by 2025 — fall into this social media practice the most. However, the benefits of responsibly sharing your personal life extend beyond the communications industry.

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Social Media Media Reputation Training 120

Bianchi Biz Blog

SEPTEMBER 5, 2024

In this next blog post in the series, Tara Tujunen of Ellun Kanat in Helsinki, Finland , describes the business and communications environment in Finland and offers advice to businesses navigating his home market. For us, communications is the world’s most powerful tool for change. This applies to the media also.

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Marketing Radio Automotive Television 100

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. A well-structured press release is the foundation of effective communication. Use clear language to communicate what makes your product unique and why it matters.

Writing 78

Writing How To Product Launch Crisis 78

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. Data-driven PR, powered by AI, is impacting the evolving face of communications. We took our industry-leading research and work to thousands of communicators worldwide. The onus is very much on individual communicators but do start somewhere.

Data-Driven PR 79

Data-Driven PR Data Conference Big Data 79

Shift Communications

SEPTEMBER 13, 2017

The online lending space has doubled in size every year since 2010, according to Morgan Stanley, and analysts predict $1 trillion in new loans will be processed through online marketplaces globally by 2025. Mary McGuire. Account Manager.

Banking 79

Banking Financial Advertising Advertising 79

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. - Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years.

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Meeting Advertising Advertising Social Media 98

Maxim Behar

FEBRUARY 15, 2024

Back in 2014, a year before I became the President of the global PR association ICCO, I spoke at our annual summit meeting in Paris, and I made the forecast that by the year 2025, some 70% of the consultancy business will be out of the office and working from home, or coffee houses. This is nothing to be amazed at.

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PRSay

JANUARY 10, 2025

And as a communicator, whats my place in this new reality? When the internet came along in the late 1990s, my boss advised me to learn how to use the new technology for strategic communications. In 2025, our PR expertise will require a clear understanding of changing media conditions. Is there a place for traditional PR?

Trends 162

Trends Publicity Newspapers Tourism 162

Landis PR

APRIL 19, 2021

trillion as early as 2025, accounting for between 41 and 57 percent of total fund assets in Europe. By ensuring a diverse workforce (including leadership), upholding human rights throughout the whole supply chain and continually reducing their environmental footprint, these companies are not only mitigating their own financial risks.

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Report Financial Comparison Government 52

PRSay

MARCH 14, 2022

Projected to make up nearly 30 percent of the workforce by 2025, Gen Z — which is also the most racially and ethnically diverse generation in U.S. As we market and communicate to younger generations, it’s important that we listen to their advice. history — stands to bring a broad array of perspectives and creative ideas to U.S.

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Creativity Employee Survey Internal 153