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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. Our mission is to ensure companies gain the visibility, credibility, and media presence needed to succeed in 2025 and beyond.

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3 Ways to Write Better Executive Quotes for Your News Releases

PRSay

In fact, the average length of a quote in a recent issue of The New York Times , not including attribution, was between 19 and 20 words, according to a Wylie Communications analysis. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Instead, paraphrase.

Writing 181
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.” The Code of Ethics is our guide.”

Ethics 169
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Legislation Would End Content-Liability Protections for Big Tech Firms

PRSay

co-authored a Wall Street Journal Op-Ed on May 12, arguing that Section 230 of the 1996 Communications Decency Act “is now poisoning the healthy online ecosystem it once fostered. For further reading on PRsay : • Section 230 Reform Is in the News Again: What Does It Mean for Communicators? Cathy McMorris Rodgers (R-Wash.)

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ICON 2024 Q&A: Insights on Influencers With Nicole Dye-Anderson of Wells Fargo

PRSay

From entertainment to financial services, she has been at the forefront of high-profile communications, crafting influencer strategies that lead to impactful coverage and outcomes. You need to] get buy-in from your internal stakeholders — whether executive leadership, legal, compliance — from the very beginning.

Trends 60
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What next for Amazon and its executive communications?

PR in High Definition

Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. With effective executive communications, Jassy really can be the figure that Bezos never was. An executive communications opportunity? It’s expected to be running on 100% renewable energy by 2025. I would be.

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ICON 2024 Q&A: ABC’s Gio Benitez on What He Needs From PR Professionals

PRSay

Looking ahead to 2025, what trends do you see on the broadcast news horizon? I think that blend is really important and it’s what makes morning TV so fascinating. If you want the fairest representation, [then providing us with a story’s] context is important. We are all trying to figure out streaming.