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In the fast-evolving world of digital marketing, the food and beverage industry has consistently been at the forefront, leveraging creative strategies and innovative technologies to capture the attention of consumers.
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Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. This helps you internally and makes it easy to hire contractors for creative work.
I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.
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It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news. Video Content (Still!) Wondering what the key difference is to previous years?
Photo: Consumer Technology Association (CTA)® CES 2025 is less than six months away, which means, if you haven’t already, it’s time for automotive and mobility supplier marketers and communicators to get to planning. The show will take place January 7-10, 2025. Lock-in your spot: CES space fills up fast.
Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. What are print media monitoring tools? It's also equipped with specialized features to help teams collaborate on tasks within the app itself.
We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. 1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. This is when magic really starts to happen.
M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . This week, we had the chance to sit down with Aynat Ravin, the Head of M Live — Marriott’s award-winning Real-Time Command Center. Lucia, Antigua, Costa Rica and Brazil.
However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. As expected, the “big” banks offer something in all of these areas.
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Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. You might also be interested in: Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR?
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It also induces being part of creativity in AI groups. We must reassure business and consumers that AI is about tools that can drive productivity and boost profitability. This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in.
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Were still walking on Cloud 9 after experiencing all that Expo West 2025 had to offer. Booths That Brought the Hype Sampling is a given at Expo West, but in 2025, brands went BIG with experiential activations that made their booths stand out (and kept attendees lingering just a little longer). We came, we sampled, and we celebrated.
Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?
When I go to the page, it provides plenty of charts: Any of these could become data points for my post: In Jan 2025, the average truck driver earns $31.74 Alternatives to Statistics Posts Depending on the industry, there are plenty of alternatives to statistics keywords. I can click through the site to find less obvious information.
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And with that, I present to you, 40+ marketing and PR predictions for 2025 1. While truth has forever been a core component of communications, brands that prioritize truth and transparency in 2025 will rise to the top. Consumers will continue having less tolerance for brands that BS them. on Tuesday, December 9, 2025.
So as we peer into the eyes of 2025, we’re excited to step confidently into the new year and embrace emerging opportunities that can help amplify marketing strategies and reach new consumers. The post Marketing Forecast: 2025 Must-Know Trends appeared first on Konnect Agency.
Building Trust in Hospitality The hospitality and travel industries are rebounding, but consumer expectations have evolved. trillion by 2025. Through influencer partnerships, media relations, and brand activations, we ensure that your marketing efforts foster consumer loyalty and drive tangible growth.
Its how a company or organization presents itself to the public and is designed to influence how consumers perceive it. Overall style and aesthetic: The design choices and creative direction that provide a cohesive look and feel, reinforcing your brands personality.
One of the biggest is that it just doesn’t sound as exciting as AI (which happens to consume energy like there’s no tomorrow). The coming year is a time for companies to reframe “green” and ESG messaging to be more specific, dispensing with mumbo jumbo and focusing on the true value they add to consumers and society.
One of the biggest is that it just doesn’t sound as exciting as AI (which happens to consume energy like there’s no tomorrow). The coming year is a time for companies to reframe “green” and ESG messaging to be more specific, dispensing with mumbo jumbo and focusing on the true value they add to consumers and society.
These stories showcase the creativity, resilience and adaptability that lie at the heart of effective public relations. Lessons learned: new technology must be transparent, should not be rushed out for consumer use before extensive testing and should offer a differentiated experience. By Polly Ikonen Shohei Ohtani.
Creative industries: Nurturing the UK's cultural and artistic strengths for global impact and economic growth. Regulatory environment - Creating a framework that supports growth while protecting consumers and businesses. Clean energy industries: Powering the future with sustainable solutions and green job creation.
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