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5 stellar big-brand food and beverage digital campaigns of 2025, including McDonald’s and Coca-Cola

Agility PR Solutions

In the fast-evolving world of digital marketing, the food and beverage industry has consistently been at the forefront, leveraging creative strategies and innovative technologies to capture the attention of consumers.

Branding 103
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7 Best Prowly Alternatives to Try in 2025

Prowly

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow. What is Prowly?

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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

Thats why weve broken down the five biggest PR trends shaping 2025. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Consumers now have higher expectations, making generic campaigns simply ineffective. Let's dive in! Youre not alonebut thankfully, AI can help.

Trends 104
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5W at Cosmoprof North America Miami: The Beauty Trends Defining 2025

5W PR

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. From bubble tea blushes to Jell-O cleansers, brands are finding creative ways to make beauty feel more playful and indulgent.

Trends 78
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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. This helps you internally and makes it easy to hire contractors for creative work.

Branding 104
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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 157
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New Year, New Predictions, Same Goal: Authenticity

MaccaPR

Prepare yourself, and your clients, for the year ahead Welcome to 2025! The trends we saw in 2024 indicate AI will be integrated into every aspect of PR, revolutionizing how we work in 2025. Consumers expect transparency and genuine interactions with people which builds trust and loyalty. One survey suggested 94.6%