Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. 3 recent surveys predict #B2B #marketing budgets will get a boost in 2025 1.

Google 156

Google Course Survey YouTube 156

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. 2025 Guide appeared first on Prowly. TRY PROWLY FOR 7 DAYS FREE What is brand recognition?

Branding 104

Branding Brand How To Measurement 104

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

PRSay

MARCH 5, 2025

To that end, 2025 might be the year that we dump the dreaded unique visitors per month metric for the media websites where we place client stories. As media channels multiply and audiences become more discerning about the content they consume, the limitations of quantitative PR metrics have become increasingly apparent.

Media Relations 97

Media Relations Measurement Media Tools 97

5W PR

JANUARY 29, 2025

Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. How Was This Reflected at CES 2025? As these products enter the market, strong tech public relations campaigns will be key to driving consumer awareness.

Technology 78

Technology Healthcare Television Customer Service 78

Communications Conversations

SEPTEMBER 19, 2014

of the workforce by 2025. Your generation shares more, consumes more and is more digitally savvy than any other generation. Aren’t we the ones in leadership roles–or, at least, very close to taking over leadership roles for our Baby Boomer masters? Your generation will comprise 99.9%

Marketing 162

Marketing Media Leadership Trends 162

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

NewsWhip

OCTOBER 30, 2024

As these users search for an alternative, the question that has come up the most is: What do we actually need in a social listening tool in 2025 and beyond? Each platform is unique in the way content is consumed and shared, not to mention the different audiences you might reach.

Tools 78

Tools Reddit Viral Instagram 78

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Nonprofit 78

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

Digital PR 62

Digital PR Report SEO Data 62

Bianchi Biz Blog

AUGUST 29, 2024

There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors. You might also be interested in: Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR?

Automotive 84

Automotive Trends Agency B2B 84

Prohibition

MARCH 30, 2021

Next up we have Jaguar Land Rover for its February announcement of becoming an all-electric car company by 2025. Jaguar Land Rover is going all-electric by 2025. When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking.

Banking 79

Banking Financial Advertising Advertising 79

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. We must reassure business and consumers that AI is about tools that can drive productivity and boost profitability. This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in.

Data-Driven PR 79

Data-Driven PR Data Conference Big Data 79

PR in High Definition

FEBRUARY 22, 2021

It’s expected to be running on 100% renewable energy by 2025. This green trend will likely continue at Amazon; it doesn’t really have a choice though, considering how consumers are increasingly demanding companies improve their environmental credentials. It created a $2bn climate innovation fund last year, for starters.

Communications 71

Communications Reputation Energy Leadership 71

PRSay

JANUARY 10, 2025

Looking ahead to 2025, as PR practitioners, we need to know where our target audience spends most of its time and how to deliver the right message through the right medium at the right moment. In 2025, our PR expertise will require a clear understanding of changing media conditions.

Trends 162

Trends Publicity Newspapers Tourism 162

5W PR

NOVEMBER 18, 2024

The event made it clear: the MULO industry holds immense opportunities, with evolving consumer preferences and tech-savvy approaches redefining the space. The Future of PR – How to Build a Winning Strategy So, what does this mean for PR within MULO businesses, which target both B2B and consumer audiences?

Strategy 60

Strategy Leadership Product Launch Retail 60

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?

Groups 141

Groups Mobile Real Estate Skype 141

Sword and the Script

DECEMBER 10, 2024

And with that, I present to you, 40+ marketing and PR predictions for 2025 1. While truth has forever been a core component of communications, brands that prioritize truth and transparency in 2025 will rise to the top. Consumers will continue having less tolerance for brands that BS them. on Tuesday, December 9, 2025.

Marketing 216

Marketing Content Marketing Data Pitching 216

Sword and the Script

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Read more: 3 recent surveys predict B2B marketing budgets will get a boost in 2025 2.

B2B 100

B2B Marketing Communications Survey 100

Wadds Inc.

OCTOBER 19, 2024

Financial services: Leveraging the UK's world-class expertise to maintain leadership in global finance. Regulatory environment - Creating a framework that supports growth while protecting consumers and businesses. Digital and technologies: Spearheading the digital revolution to keep the UK at the forefront of technological innovation.

Government 98

Government Industry Strategy Energy 98

Prowly

MARCH 6, 2025

Its how a company or organization presents itself to the public and is designed to influence how consumers perceive it. Ask the average marketer about their wish list for 2025 and building a memorable brand identity is guaranteed to be one of their top desires. Brand identity shapes how others perceive you.

Branding 80

Branding Brand How To Guidelines 80

Landis PR

DECEMBER 17, 2024

Lessons learned: new technology must be transparent, should not be rushed out for consumer use before extensive testing and should offer a differentiated experience. For 2025, Waymo is going to be my go-to ride, and I cant wait to try out the new Zoox robotaxis currently running around San Francisco.

Tourism 52

Tourism Travel Creativity Community 52