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As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. In 2025, audience research has become a sophisticated science. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness.
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5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. 9 Incorporate metrics and analytics You can't improve what you don't measure. Learn more about our media database.
.” But Jane Hunt from digitalPR agency JBH literally wrote the book on DigitalPR. Their book, the DigitalPR Playbook , is an absolute must-read for digitalPRs. In our talk, we discussed many digitalPR topics, but what I kept coming back to was the idea that digitalPR is growing up.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
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Yeah, that’s one of the tools that you can use to measure and it’s free. It’s 2025 by the time this goes live, it’ll be 2025. Doug, does every brand need a podcast in 2025? Does every brand need a podcast in 2025? Downloads is only one way to measure a podcast.
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